Job Description
About us We are an award-winning team of PR pros who are proud to be awarded by Provoke in 2024 as well as in 2024 for the EMEA Sabre Awards. We are looking to welcome new talent into our team. We bring together a diverse group of people who share a passion for integrated communications and tech and want to tell the world amazing stories about the transformative power of technology. Axicom delivers integrated communication campaigns for the world’s most innovative technology companies. From offices in Amsterdam, Austin, Los Angeles, London, Madrid, Milan, Munich, New York, Paris, San Francisco and Stockholm, and more recently Brazil and Mexico, Axicom designs, builds and delivers ground-breaking and thought-provoking campaigns. We offer our clients analyst and influencer relations, content, digital marketing, media relations, integrated communications, internal communications, and research and insights services. Intelligent Working At Axicom, we work Intelligently. Intelligent Working is our industry leading approach to flexible working. It is an adaptable framework that gives you more freedom every day and the flexibility you need to provide you with balance. As a progressive workplace we welcome and support flexible working and believe that with high trust, we don’t need rules, just principles that we can all agree to. Our Guiding Principles We Play at Work We delight in differences and prize peculiarity We find fun in the most unexpected places We are brave and bold in the face of the unknown We Push Everyone Ourselves: We take initiative and exceed expectations One Another: We are generous with constructive and appreciative feedback Our Clients: We are challengers and counsellors as well communicators We Win Together We readily ask for help and eagerly offer support. We are clear on our goals and accountable for our results. We are united as one team. Every single success is shared. About you We look for three values when onboarding talent: Intelligence, Initiative, and Integrity. Our promise to candidates At Axicom, Diversity just isn’t a word for us – its power. We recognise what makes us great is the individuality of our teams. As such, we actively welcome applications from individuals and groups who are under-represented and celebrate difference; be it ethnicity, religion, age, gender, gender identity or expression, sexual orientation, marital status, or disability. We will only assess candidates on abilities we believe are critical for the role. Please do not hesitate to get in touch if you would like to discuss any reasonable adjustments needed to ensure a level playing field during the recruitment process. The role You are responsible for the execution of tasks on both ongoing work and large integrated campaigns. You are a professional with solid knowledge of the PR tech landscape. You will work with leading technology clients on key campaigns and possess expertise with building and placing stories. Fully proficient in PR skills, the Account Manager will act as a trainer to junior consultants and interns and will also oversee and monitor their workload. They will play a key role in winning new business and will understand the budget implications of their actions. Our Account Managers possess an in-depth understanding of their clients’ business, keeping up to date with industry trends and the competitive landscape. They become champions of inventive thinking and identify opportunities for client growth while fostering curiosity within their teams to identify new possibilities. As an Account Manager, you will: Client management Effectively manage client account and budget objectives through good planning, project management, problem anticipation and above all a solution orientated approach Work closely with the account team, manage day-to-day client relationships and satisfaction. Hold regular meetings and/or maintain regular phone or written contact to keep key clients apprised of work progress and address issues that appear whilst also keeping your manager up to date Write and deliver consistently high-quality written materials for clients from emails to opinion pieces requiring minimal editing from your manager/director Begin to think about the strategic viewpoint and where possible implement new approaches to influential relationships e.g. providing a broader context of client’s businesses and long-term positioning, a client’s place in the marketplace versus its competitors Maintain an active understanding and awareness of current affairs/issues, marketing objectives, technologies and products of your clients in order to provide strategic planning and counsel to the client and the media Generate valuable and practical campaign ideas for clients Regularly identify opportunities for improving team or client management/servicing and then spearheading their implementation Ensure that you contribute in every client meeting whether face to face or over the phone by being fully prepared, asking pertinent questions and always looking to add value Media Maintain and grow strong relationships with key media and influencers expanding efforts towards senior level contacts Answer press queries and co-ordinate requests for products and interviews and where possible add context and value by offering competitive comparison and referencing corporate positioning Demonstrate the ability to tailor your pitch/sell in approach dependent on the type of specific media that you are targeting Serve as day to day contact with key influencers on behalf of your clients anticipating needs and preferences in order to provide a value-added service to editors, to brief clients and to build effective relationships Read/review key publications daily sharing your findings and highlighting potential business implications for your critics, team and broader agency Monitor and evaluate media results ensuring tracking is accurate and comprehensive and reported to your Director and client complete with analysis and recommendations regarding target audiences New Business Work with the senior team in responding to new business proposals by remaining flexible and completing activities such as compiling detailed research, providing creative ideas to brainstorms and collating slides Attend new business brainstorms and look to add value by suggesting creative ideas or potential approaches Utilise your existing network to source leads which can be passed onto your line manager Finance Actively forecast and manage client’s revenue working collaboratively with your account team lead General Understand and meet guidelines on best practise methodologies i.e. utilization, timesheets and accurate billing Demonstrate a proactive approach to team research i.e. investigate non-conventional avenues in pursuit of information/insight Demonstrate the ability to coordinate multiple projects and third parties effectively Demonstrate effective time management and appropriate prioritisation Take ownership/accountability for the results of your actions and decisions Represent both clients and Axicom in a professional manner at external events Collaboration Create an inclusive and welcoming environment. Play an active, effective and helpful part in all your client teams, your practise and broadly within Axicom and be an ambassador for the agency at all times Demonstrate flexibility in an always-evolving work environment Seek out and use ideas, opinions, and insights from various diverse sources and individuals. Use self-awareness to deflect biases. Consistently demonstrate integrity and credibility and build trust through inclusive behaviour What We Offer As well as exciting career growth opportunities we offer a generous remuneration package and employee benefits. You will also have access to Employee Assistance and LinkedIn Learning as well as other training and development opportunities.