Job Description
Hill & Knowlton is a strategic and creative partner to drive breakthrough opportunities for growth and value creation, advance corporate strategy, and build reputation capital and resiliency. We’re a proven partner for business and brand transformation. A full-service global firm, we provide strategic communication, marketing and corporate affairs solutions distinguished by intelligence and creativity. Hill & Knowlton is part of the Burson Group and WPP (NYSE: WPP), the creative transformation company.About BursonBurson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.OUR TEAM We are trusted advisors to the industry’s highest profile sponsors and sports organisations, The Sport team has been behind some of the most talked about sponsorship activation and sports communication campaigns for more than a decade.Work is fast paced, varied and challenging, as the team run busy press offices, devise, and implement major brand initiatives - both globally and locally - and activate social media programmes. The work done by the team takes a story-first approach rooted in PR but often breaks free from traditional barriers of what a PR campaign looks like, with our best-in-class campaigns requiring an understanding of what drives conversation across owned, earned, shared and paid channels. Some of our clients include, adidas, HSBC, SailGP and Gillette (& more!)THE ROLE & RESPONSIBILITIES Planning: Supporting team on creative planning.Input into ideation sessions. Media: Decent experience + understanding of media, pulling together media lists.Strong UK sport journalist relationships and media engagement expertise.Understanding of new media trends / platforms. Toolkit: Drafting of PR toolkits – including press release, Q+A, tech sheets, bios + quotes.Social media.Interest in and understanding of the variety of social media platforms for brand use.Understanding of new social media trends. Account management: Supporting team on day-to-day client liaison.Experience working on global brands, including supporting team on market liaison.Ownership of workback schedules / status updates agenda / meeting minutes.Coverage tracking and sharing with client.Strong written skills with adaptability for different audiences and styles (press releases / writing for social / writing to update clients etc).Cultural connection – Closely following the topics and trends that engage Gen Z. DESIRED ATTRIBUTES Previous experience within Sports PR – ideally football specificA passion for, and strong track record in, creating written toolsA passion for, and strong track record in, media relations (football media experience preferred) – and interest in the next generation of media publishersDetail orientated with ability to project manageStrong knowledge of the sports, culture, and lifestyle media landscapeExcellent communications skills and strong written abilityStrong multi-tasking and prioritising skills, with the ability to use initiative and be proactiveGood knowledge of social media platforms, with first-hand experience of the core channels (Facebook, Twitter, Instagram, Snapchat, TikTok) OUR LONDON OFFICEBurson employs over 300 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s. DE&IAt Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work. For more information, visit www.bursonglobal.com.When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. #LI-SF1 When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through ourCalifornia residents should read ourThis explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.