Job Description
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So we’re on a mission to change it.
We’re a bunch of outsiders, dreamers, entrepreneurs, rebels and activists who fight for full regeneration of our people and planet. We move furiously fast in an ever-changing ecosystem, and we also fail fast, learn, get back up and try again. To thrive in this slightly crazy atmosphere, we’re also a bunch of mates, doing cool things and supporting each other along the way.
Celebrating the outdoors isn’t just something we talk about - when the seasons change we’re out there to mark it. Exploring, sharing, workshopping, camping and enjoying local produce (and wine) is all part of it. Ideally you already love the natural world, or you are eager to get out there, learn and get involved. You’ll be supported and encouraged all the way.
We are a footwear company, a health and wellbeing company, and an evolving bunch of activists. And we’re searching for brilliant humans with exceptional skills and talent to help us make this dream into a reality.
Does the shoe fit? Read on…
Vivobarefoot, a leader in minimalist footwear, is seeking a dynamic and experienced Active Category Lead to join our marketing team. This role is pivotal in driving the marketing strategy and execution for our performance category of footwear. The ideal candidate will have a deep understanding of training across various modalities, senior marketing experience (preferably with some agency exposure), and a strong digital skillset. This role demands a unique blend of creativity and commercial acumen to effectively manage marketing campaigns and collaborate across teams.
WHAT WILL YOU BE DOING?
- Strategic Leadership: Develop and implement comprehensive marketing strategies for the performance category, ensuring alignment with Vivobarefoot's brand vision and business objectives.
- Team Collaboration: Serve as the central liaison among the Go To Market Team, Merchandising, Product Development Team, and Commercial teams facilitating seamless execution of the category strategy.
- Marketing Management: Oversee all levels of marketing for the performance category, including Tier 1 Hero campaign moments, Tier 2 Campaigns, content creation, and BAU (Business as Usual) marketing, alongside Trade and Tactical Marketing initiatives.
- Digital Expertise: Lead digital marketing efforts, leveraging your fluency in digital marketing strategies and execution to enhance online presence and engagement.
- Creative and Commercial Balance: Maintain a balance between creative initiatives and commercial viability, ensuring that marketing efforts drive brand awareness and revenue growth.
- Market Analysis: Work closely with Go To Market teams to conduct ongoing market research and analysis to develop a deep understanding of our customers, stay ahead of industry trends and adjust marketing strategies accordingly.
- Cross-functional Engagement: Work closely with other departments to ensure product marketing aligns with overall company goals and customer needs.
WHAT WE'D LOVE TO SEE FROM YOU
- Proven experience in a senior marketing role.
- At least 5 years' experiencewithin digital marketing and brand management.
- In-depth knowledge of various training modalities and the ability to integrate this knowledge into marketing strategies.
- A strong track record of developing and executing successful marketing campaigns, both creative and data-driven.
- Excellent leadership, communication, and collaboration skills to effectively manage cross-functional teams.
- A proactive and innovative mindset, with the ability to anticipate market trends and adapt strategies accordingly.
- Familiarity with the minimalist footwear industry or a passion for regenerative and ethical fashion is highly desirable.
- Exceptional project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.
- Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
JUST IN CASE YOU WERE WONDERING..
- This is a full timeposition.
- This is a hybrid role based in the UK -we will unfortunately be unable to consider any candidates based internationally.
- Our guideline for the amount ofin-person 'connection days' each year is 62, which includes but is not limited to events, off-sites and regular office days. If you'd like clarity here on this and our hybrid working guidelines, please reach out!
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability,marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!