Job Description
Do you want to grow the profile of a leading charity which directly helps people experiencing homelessness?We are looking for an Assistant Head of Public Engagement (Brand and Marketing) to join our Public Engagement team. This team aims to grow income from the general public to support our vital homelessness services, with activity spanning all stage of the supporter journey through awareness, engagement, donating and loyalty.St Mungo’s is a leading homelessness charity, and we want to grow public awareness of our work. The Assistant Head of Public Engagement (Brand and Marketing) will lead work to drive increased awareness of St Mungo’s, supporting growth in fundraising income from the general public.This role will be vital in driving public awareness and engagement with St Mungo’s and our work, to end homelessness and rebuild lives. In this role you will:Develop and implement a strategy to drive brand growth, to support an annual income target of £8.5m in Public Engagement, and year on year income growth across fundraising teams.Lead the Brand and Marketing team to develop and deliver brand marketing campaigns, strategy and content for social media and owned channels, brand research and overall brand execution across Fundraising and Communications.Be responsible for the execution of visual brand and tone of voice across public communications.This is an exciting time to join our team, building on a recent rebrand, a new brand marketing campaign and a newly established programme of brand research and impact monitoring. The role reports to the Head of Public Engagement and sits within the Fundraising and Communications directorate.About youWe are looking for someone who is proactive and ambitious, and who wants to lead the strategic development and growth of a brand marketing programme. We encourage you to apply if:You work well with others at all levels of an organisation, including providing supportive line management, offering expertise to support colleagues, and engaging senior leaders with high profile activity.You want to be part of a creative team, committed to testing new ideas and ways of engaging the public with our work.You can bring your experience of leading busy brand and marketing team(s) and your ability to use data Able to use data, insight and/or sector best practice to create proposals and strategies.You have a genuine interest and commitment to tackling homelessness and ending rough sleeping.In this role you will be required to work flexibly for at least 2 days per week from our Central Office in Tower Hill, London. This allows for training, in person collaboration, team building, line management and other relationship building opportunities. We support a flexible approach to work with opportunities for agile working for the rest of your week; from home, or other St Mungo’s London or regional locations. How to applyTo view the job description and guidance on completing your application form, please click on the ‘document’ tab on the advert page on our website.When you're ready to apply click the ‘Apply Now’ Button to submit your CV and Supporting Statement. We are working hard to create a diverse and fully inclusive culture where everyone feels valued and we welcome applications from all under-represented groups, particularly Global Majority candidates who are underrepresented at this management level.Closing date: 10am on 7 October 2024Interview and assessments on: 17-18 October 2024