Job Description
Associate Marketing Director - Clinical Data (Remote)
Veeva is a mission-driven organization that aspires to help our customers in Life Sciences and Regulated industries bring their products to market, faster. We are shaped by our values: Do the Right Thing, Customer Success, Employee Success, and Speed. Our teams develop transformative cloud software, services, consulting, and data to make our customers more efficient and effective in everything they do. Veeva is a work anywhere company. You can work at home, at a customer site, or in an office on any given day. As a Public Benefit Corporation , you will also work for a company focused on making a positive impact on its customers, employees, and communities.
Is this the role you are looking for If so read on for more details, and make sure to apply today.
The Role
As an Associate Director of Clinical Data marketing, you will develop and execute integrated marketing strategies to raise awareness and drive demand for Veeva’s clinical data solutions in Europe. You will work closely with sales, market strategists, and product marketing teams in a fast-paced and rapidly growing market.
What You'll Do- Oversee and drive demand generation and field marketing plans to support our revenue objectives to grow the existing base and acquire new customers
- Own the strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital, and PR
- Develop fresh campaign and program approaches to break into new and competitive markets
- Work closely with sales teams to craft account-level marketing plans for top strategic accounts
- Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
- Manage relevant agencies and 3rd parties in the execution of programs
- Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
- Track and measure all marketing programs and optimize resources against objectives and budget
- 10+ years of experience in demand generation/field marketing
- 5+ years of recent experience within marketing B2B enterprise software or cloud-based solution provider
- Ability to identify key marketing insights and turn those insights into actionable strategy and a marketing plan
- Strong team player with a positive attitude
- Experience breaking into new markets with a strong competitive landscape
- Integrated marketing program planning, execution, and reporting experience
- Proven ability to build relationships and collaborate across several stakeholders including sales, subject matter experts, services, and product marketing
- Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
- Experience in managing quarterly and annual program budgets
- Experience in vendor management and negotiating
- Hands-on experience with sales and marketing automation systems
- Strong project management skills; excellent attention to detail
- Excellent oral and written communication skills
- Proven ability to excel in a dynamic, fast-paced environment is extremely important
- SaaS company experience
- Pardot and Salesforce.com experience preferred
- Life sciences industry experience
Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.
Remote working/work at home options are available for this role.