Job Description
Job Description
Associate Marketing Manager - 6-12 Months contract (possibility of extension) - Walton Oaks (Hybrid) - £28-£32 per hour Umbrella
Purpose:
We currently have an exciting opportunity to join the Vaccines team as we prepare for future launches across our pipeline and the evolution of our current business approach. A key area is the transition of our COVID-19 business from a pandemic to endemic which then is a business-as-usual commercial model, with a focus on future access of our current vaccines and pipeline to continue to build on the impact these breakthroughs have on people and society. The Associate Brand Manager role will work across both the mRNA Comirnaty and Vaccine teams with accountability for planning, development and implementation of commercial and marketing strategies that will support our future commercial model within the endemic environment. In line with client’s new vision for marketing, they will be supported by the marketing team to innovate our commercial model and take a lead role in determining strategy and tactics, displaying operational excellence at a country level. This will be achieved through deeply understanding our customers to drive more precise and integrated marketing, bringing critical marketplace insight into the cross functional team, to influence and shape strategy and tactics, to achieve greater value by consistently measuring our key performance indicator’s. This role will deliver flawless execution of marketing plans, adapted to local need whilst creating sustainable value, incorporating financial skills for revenue and the DME budget. This will directly work with mRNA & vaccine portfolio brand managers, senior marketing managers and field colleagues to coordinate the in-country cross functional team including liaison and strong relationships with internal stakeholders e.g. medical, policy and public affairs, health and value, communications, legal, compliance, quality, regulatory, commercial and supply, working with the Glocal commercial teams to maximise UK approach.
Roles & Responsibilities:
Marketing Leadership & Strategy Execution:
• Support Planning, development and implementation of the strategic projects aligned with core brands outside of core brand assets for the UK (aligned with CCO and Global plans) to deliver the revenue expectation for the brand(s) against OPEX commitments.
• Key design principle – commercial flexibility. Programmes across brands.
• Drive customer operation excellence at country level and bring customer insight into BU to influence/shape strategy and projects/tactics.
• Support the implementation of omnichannel campaigns in line with operating plan.
• Supports identification of customer insight and customer specific value propositions
• Collaborate in executing end-to-end campaigns and customer engagement projects.
• Collaborate within the in-country cross functional team.
• Support the flawless implementation/roll-out of projects/tactics including patient, customer, KOL and pathway initiatives.
• Logistical support to brand team supporting processes.
• Working and multi-tasking under pressure, responding quickly to changing situations in complex project environments.
• Manage project related OPEX and ensure appropriate phasing of full year expenditure in line with operating plan DME
• Build a thorough understanding of customer needs and behaviours including the emerging roles of customers in the NHS & Private.
• Support development of field force training aligned with projects working with XFT.
Strategic and operational planning:
• Develop a close working relationship with the IDM Commercial Office colleagues.
• Ensure UK market is represented within IDM CO to tactics and resources to drive brand success in the UK
• Analyse customer issues and opportunities impacting on the performance of brand.
• and develop appropriate programmes and activities to address issues/capitalize on opportunities as required and incorporate into plan.
• Ensure broad XFT plans are clear, complementary, focused and developed with both innovation and customer insights.
Evaluation:
• Monitor the success and performance impact of plans and patient, customer, KOL and pathway programmes, against agreed targets.
• Agree adapted and modified programmes as required, according to emerging customer/business issues and opportunities.
• Monitor and report on delivery of key stakeholder programmes and activities against approved operating budgets, including adherence to relevant financial policies and procedures.