B2b Marketing Executive Job In Birmingham

Job Description

Would you like to be part of a multi-time award-winning business? YES
Are you looking for an exciting and challenging B2B Marketing role? YES
Do you want to work in a role which offers you the autonomy to be creative? YES

You can join an award-winning education recruitment agency as a B2B Marketing Executive; you'll receive a competitive salary ranging from £25,000 to £35,000, depending on your experience.

WHO WILL YOU BE JOINING?
You will be joining an independently owned multi-time award-winning ‘Recruitment Company of the Year’ and ‘leading recruitment agency’ recognised by the Financial Times where creativity, innovation, and doing things differently is actively promoted.

Being a key partner for multiple government education recruitment frameworks (1 of only 8 national agencies awarded this partnership), the scope for continued growth nationally is very exciting with the chance for you to make a real positive impact for the children across England.

You can also join our numerous committees which include community and charity work, D, E & I, mental health and wellbeing, and did I mention an invite to our annual, paid for, overseas conference?

WHAT IS YOUR ROLE?
As the B2B Marketing Executive, using a variety of marketing techniques you will be responsible for introducing Smile Education as the number one Managed Service Provider (MSP) choice for Multi-Academy Trusts (MATs).

This is more of a back-office marketing position, focusing on lead generation, specifically C-Suite fact finding and engaging with C-Suite level staff to organise meetings and pitches for our directors, getting the brand/Smile name out to the relevant people.

You will be working closely with the Board, Marketing Manager, and MSP Partnership Delivery team, and this role offers you the opportunity for hybrid working.

WHAT WILL YOU BE RESPONSIBLE FOR?

Strategy and planning:

• Develop and maintain marketing strategies to meet agreed company objectives.
• Evaluate, report and feedback on all relevant data and results in a timely way, suggesting any improvements.
• Minimise and manage marketing costs and ensure marketing spend and investments deliver a ROI.

Website and social media:

• Effective lead generation.
• Maintain and optimise the Smile MSP website including content creation of blogs etc.
• Create conversation on social media regarding MSP and other issues affecting MATs.

Business Development:

• Identify key C-Suite contacts at MATs within our target geographical area.
• Use client lists provided by CPC and CCS to target trusts.
• Log actions and information on the CRM system.
• Utilise a variety of marketing activities to secure meetings such as LinkedIn messages, email, and post.
• Conduct thorough research on prospects and assist in tailoring sales pitches to customer needs.
• Create successful sales email campaigns.
• Research and suggest events for Directors to attend.
• Manage all aspects of print production, receipt, and distribution ensuring it is aligned to the brand.

ARE YOU IDEAL FOR THIS ROLE?

• B2B Marketing experience – proven track record of winning clients in a B2B environment.
• Website and SEO – ability to update websites and optimise for SEO. Reporting using Google Analytics.
• Design skills – knowledge of Canva and Adobe.
• Social media – Proven track record of creating sales from social media using organic and paid techniques.
• Lead Generation – Proven track record in developing leads using a variety of techniques.
• Communication – Strong verbal and written communicator with experience building genuine rapport.
• Team Player & Influencer – High levels of emotional intelligence and interpersonal skills, adaptable to different personalities and ways of working.
• Self-motivated – Proactive with the ability to manage own schedule and work independently, being accountable for results.
• Detail oriented – Logical, methodical, and structured.
• Reactive problem solver & solutions focused – Innovative thinker with the ability to solve problems professionally and quickly.
• IT Literate – Comfortable with MS Office and utilising a CRM system.
• Value driven – Resonate with the core values of the business: Teamwork, Quality, and Commitment.
• Reliable – Stable work history, able to explain reasons for leaving previous positions.

WHAT WILL SOME OF YOUR BENEFITS BE?

• £25-35k dependent on experience.
• Progression and exposure to working closely with the Board of Directors and Senior Leaders.
• Opportunity to really make a marketing role your own and take ownership.
• A lunch break EVERYBODY takes, not a benefit, but an expectation!
• 25 days annual leave plus all Bank Holidays which increases with service.
• Additional day off on your birthday!
• Annual overseas conference for EVERYONE in the business (previous locations have included Portugal, Barcelona, Ibiza, and Mallorca).
• 4 pm finish every Friday.
• The flexibility of splitting your workweek between home and our modern city centre office.
• On-site modern gym facilities with an extended lunch break to freshen up.
• The opportunity to join our various committees.

WHAT ARE YOU WAITING FOR?
Please send your CV to adam@smile-education.co.uk and call me on 0121 392 6598.

We are committed to safeguarding children. Each applicant will be expected to undertake compliance checks including Prohibited list, Barred list, DBS, and Qualifications.