Job Description
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So we’re on a mission to change it.
We’re a bunch of outsiders, dreamers, entrepreneurs, rebels and activists who fight for full regeneration of our people and planet. We move furiously fast in an ever-changing ecosystem, and we also fail fast, learn, get back up and try again. To thrive in this slightly crazy atmosphere, we’re also a bunch of mates, doing cool things and supporting each other along the way.
Celebrating the outdoors isn’t just something we talk about - when the seasons change we’re out there to mark it. Exploring, sharing, workshopping, camping and enjoying local produce (and wine) is all part of it. Ideally you already love the natural world, or you are eager to get out there, learn and get involved. You’ll be supported and encouraged all the way.
We are a footwear company, a health and wellbeing company, and an evolving bunch of activists. And we’re searching for brilliant humans with exceptional skills and talent to help us make this dream into a reality.
Does the shoe fit? Read on…
Vivobarefoot, a leader in minimalist footwear, is seeking a dynamic and experienced Brand and International Marketing Manager to join our marketing team. This role is pivotal in driving the brand marketing strategy and execution across wholly owned retail stores in London and Berlin and across distributor partners. We are looking for a creative marketer with a knack for disruptive marketing as well as strong commercial acumen to lead innovative campaigns and foster collaboration across teams.
WHAT WILL YOU BE DOING?
- Strategic Leadership: Develop and implement comprehensive and innovative marketing strategies for the performance category and international retail markets, ensuring alignment with Vivobarefoot's brand vision and business objectives.
- Creative Campaign Management: Oversee brand campaign moments across the calendar and work closely with category leads and channels to integrate with product campaigns, content moments and BAU marketing. Drive creative and disruptive marketing initiatives that elevate brand awareness and engage customers.
- International Retail Management: Manage marketing efforts across key retail locations, including London and Berlin, and oversee distributor marketing to ensure brand consistency and effective promotional activities internationally.
- Digital Innovation: Lead digital marketing efforts, leveraging your expertise in digital strategies to enhance online presence and engagement. Innovate with cutting-edge digital tools and platforms to drive brand visibility.
- Creative and Commercial Balance: Blend creative initiatives with commercial viability, ensuring that marketing efforts are not only imaginative but also drive revenue growth and market expansion.
- Market Analysis: Work with Go-To-Market team to feed into ongoing market research and analysis to develop a deep understanding of our customers. Stay ahead of industry trends and adapt marketing strategies to maintain a competitive edge.
- Cross-functional Engagement: Collaborate with Go-To-Market, Merchandising, Product Development, and Commercial teams to ensure seamless execution of the brand strategy and alignment with overall company goals.
WHAT WE'D LOVE TO SEE FROM YOU
- Experience in a senior marketing role.
- Minimum of 7 years' experience in a similar rolewith a proven record in innovation and disruptive marketing. Sustainability experience within these rolesare a plus.
- A strong track record of developing and executing successful marketing campaigns, both creative and data-driven.
- Excellent leadership, communication, and collaboration skills to effectively manage cross-functional teams.
- A proactive and innovative mindset, with the ability to anticipate market trends and adapt strategies accordingly.
- Familiarity with the minimalist footwear industry or a passion for regenerative and ethical fashion is highly desirable.
- Exceptional project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.
- Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
JUST IN CASE YOU WERE WONDERING..
- This is a full-time position.
- This is a hybrid role based in the UK – we will unfortunately be unable to consider any candidates based internationally.
- Our guideline for the number of in-person 'connection days' each year is 62, which includes but is not limited to events, off-sites, and regular office days. If you'd like clarity here on this and our hybrid working guidelines, please reach out!
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability,marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!