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Job Description
Job Description
The role entails both marketing and design activities.
Responsible for overseeing the development and implementation of a company's brand strategy.
Responsibilities
- Developing marketing campaigns that align with the company’s long-term objectives and brand image
- Overseeing the implementation of marketing plans to ensure they are carried out according to schedule
- Creating a brand identity that differentiates the company from its competitors while maintaining consistency across all platforms
- Managing the brand’s public image by communicating with the media, conducting market research, and performing brand analysis
- Assessing potential new markets for the brand, developing strategies to enter them, and managing the entry process
- Establishing relationships with retailers and distributors to ensure adequate product supply and placement, and promote brand awareness
- Evaluating the performance of advertising campaigns to ensure they are effective in reaching target audiences
- Planning and organizing events such as trade shows or conventions to promote products or services
- Creating a marketing strategy for the brand by analyzing industry trends and competition, identifying target audiences, and determining pricing strategies
- Performs other related tasks directed by the CEO
Qualifications
- Bachelor's degree or equivalent in Marketing
- 15+ years' brand management or marketing experience
Other Requirements
- Strong portfolio to prove artistic skills
- Visual awareness and an eye for detail
- Communication and project management skills
- Willing to relocate to Dubai