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Job Description
My client is part of the UK's largest independent marketing agency network.
Have you got what it takes to succeed The following information should be read carefully by all candidates.
They now require a driven and ambitious Business Development Director.
Business Development & Marketing
- Develop, manage and deliver the prospect relationship management (PRM) marketing (B2B and B2C) and new business plans against business targets
- Be responsible for securing new viable business by actively taking PRM offer to new customers, markets, relationships and networks
- Drive and secure growth, increase commercial income and increase brand awareness by identifying new opportunities
- Develop and manage new customer relationships
- Lead client CRM strategy; implementation of client CRM system and client marcomms, client survey and collection of client content e.g. case studies
- Create and shape the next marketing strategy and then deliver its targets by leading PRM marketing and new business resource, as well as working with wider PRM agency staff to cover all elements of advertising, media, PR, social media and direct engagement
- Maintain close overview of target markets, of the competitor set, and of the customer base, using this information to establish competitive advantage for PRM
Client Growth
- Work with Client Services Director to identify opportunities for growth within existing client set
- Support and educate Account Handlers to deliver presentations, proposals and new job estimates to clients on a weekly and monthly basis, in line with client growth objectives, and unidentified income targets
- Work with Account Handlers to facilitate referrals in and outside client organisations, setting up new business meetings with new stakeholders
- Lead sales and marketing education programme across client service team, building knowledge and capability within the team, aligned to creation of a wider sales culture across the PRM business at all levels
- Act as additional senior client liaison for all new business within pilot phase
Commercial Management
- Establish and implement clear pricing models and guidelines for consistent application across all new business and client growth opportunities
- Have responsibility for the Client-Agency contracting on all new business won
- Be responsible for the development of all cost/commission proposals
- Manage the PRM marketing budget for all external marketing costs, including recruitment advertising and job boards
- Lead on the PRM job management system to ensure better practice, efficiency and transparency for commercial management
- Ensure that the Account teams are accountable for all costs associated with live campaigns at implementation
- Monitor that all quotes, invoices, and financial status meetings are delivered on time and timesheets are completed on a timely basis by relevant parties, undertaking commercial analysis of account profitability on a monthly basis
- Ensure the minimisation of agency exposure to third party costs
- Oversee financial interactions on accounts, ensuring good financial health, revenue streams and billing practices, identifying financial issues with Divisional Accountant as appropriate
Henry Nicholas Associates, King William House, 2nd Floor, 13 Queen Square, Bristol, BS1 4NT