Job Description
This role is based out of either our London or Amsterdam office.
About the Job:
The role of the Business Marketing & Growth team is to connect Reddit’s 100,000+ communities to businesses globally. We are passionate about helping businesses understand the power of Reddit and how it helps them achieve their objectives.
Our international business marketing team is growing and we’re seeking a Business Marketing Lead, responsible for servicing our Mid-Marketing sales team across EMEA. This role will report directly to our Head of Business Marketing for International and will support our efforts to scale our presence in the UK, Germany, France & The Netherlands. This role can be based out of Amsterdam or London.
This role is dedicated to supporting The Mid-Market international sales team. Who are responsible for building the international ads engine outside of the US, onboarding & growing mid-market advertisers and helping them to achieve their marketing objectives with proven solutions and at pace globally. This role will be dedicated to building awareness of Reddit for Business to mid-market customers and helping to generate and nurture leads via scaled marketing campaigns, targeted to this audience. You’ll work hand in hand with mid-market sales teams across Europe and in partnership with the marketing lead for mid-market in the US.
The successful candidate will help to drive customer messaging, content and local go-to-market strategy for Reddit for Business across nascent and established European markets. The candidate will work within our international marketing team to help create data-backed business narratives, inspiring marketing materials and easy-to-sell packages that drive adoption of Reddit for Business among our international advertisers, as well as build a scaled event programme to take these messages direct to customers. Excellent communication, project management skills and the ability to use data to inform and measure success are critical to success in this position. The candidate’s experience should demonstrate the ability to work with cross-functional teams locally and in different regions globally.
Responsibilities:
- Strategize and execute against an annual marketing calendar dedicated to a mid-market audience across EMEA that supports conversion and growth, helping to drive awareness of our business brand, uplevel customer relationships and adoption of Reddit for Business.
- Build integrated campaigns that shift advertiser perceptions and behaviors and activate them in international markets. This includes campaign strategy, project management, content writing, event planning, measurement, and creative production oversight
- Identify how we can win in international markets, the insights and stories that will resonate most with our target audience and ideal market timing for our global initiatives. Developing an asset back of established proof (success stories, testimonials) that help drive growth
- Own key industry partnerships to develop Reddit’s presence in regions across EMEA from industry events to partner events and mine earned opportunities to increase reddit’s voice within these industry moments.
- Partner closely with our sales and insights team to understand advertiser perceptions in local markets and how we continue to develop the right messaging and marketing collateral to drive comprehension of Reddit for Business locally.
- Build out marketing partnerships with both agencies & client direct where opportunities present to drive growth for Reddit.
- Build and support on driving vertical activations per quarter such as webinars, customer events, email marketing and lead tracking.
- Be a brand guardian to your sales partners, helping them better understand how they can drive business brand awareness on their own channels
- Work with the Head of International Marketing to identify and track your annual budget needs, spend and impact measurement for your markets
Ideal Candidate:
- 7+ years of marketing experience
- Deep understanding of European market needs and norms; experience building or localizing regional strategies that work in local markets
- Proficiency in tech platform business models and the mid-marketing audience is a bonus. Proven track record of delivering quantifiable business impact is a must.
- Growth mindset, and willingness to play both strategic and supportive roles with equal enthusiasm. We’re looking for a self- starter, versatile, proactive mindset.
- Adaptable nature; able to navigate a hyper-growth, startup environment; takes ownership, smart, strong communicator and solid storytelling skills.
- Understands the importance of relationships and can build bridges and channel the hustler mindset; perfect is the enemy of good.
- Experience in lead-gen marketing for other media platform or B2B scale up environment
- Clear understanding of European ad markets; clients, agencies and trade partners
- Fluent in English. French or German is a bonus
Benefits:
[For UK-based roles]
- Pension Scheme
- Private Medical and Dental Scheme
- Life Assurance, Income Protection
- Workspace benefit for your home office
- Personal & Professional development funds
- Family Planning Support
- Cycle to Work Scheme
- Flexible Vacation & Reddit Global Days Off
[For Netherlands-based roles]
- Pension Savings plan
- Medical Plan
- Short term sickness benefits
- WIA excess and WGA gap insurance
- Workspace benefits for your home office
- Personal & Professional development funds
- Family Planning Support
- Flexible Vacation & Reddit Global Days Off