Job Description
The opportunity
Is this the role you are looking for If so read on for more details, and make sure to apply today.
The DDF team at Iris is made up of around 30 data driven marketing specialists covering strategy, CRM, CX, campaign management, data and analytics.Our team uses data and technology to reach the right people, at the right time, with the right message in the right channel to maximise sales and customer experience. We design, build and execute coordinated, measurable, and highly effective marketing campaigns across multiple channels.
We are looking for aCampaign Directorwith deep specialism in martech and data driven marketing and using it to deliver great customer experience through CRM, loyalty, and direct acquisition programmes.
Your responsibilities as aCampaign Directorwill be to:
- Work with iconic brands to understand their strategies and design solutions that deliver both great commercial results and exceptional customer experience.
- Design and execute effective contact strategies with the latesttechnology solutions.
- Work closely with our clients to understand their business and marketing objectives and connect this to their data and technology. Data savvy, you will also be able to define the data that needs to be used and how this can be activated in communication programmes that we are delivering.
- Create and deliver customer marketing campaigns for clients including Samsung, Alcon, ABRDN etc, including new customer acquisition, activation, and retention/reactivation programmes.
- Continually optimise client systems to ensure optimal performance while executing campaigns. Including automation, data processing testing and reporting.
- Segment and select customers or prospects to enable delivery of tailored and relevant marketing messages to customers.
- Design, building, testing, deploying, and managing full lifecycle campaigns – segmentation, personalisation, scheduling, testing, deployment, and optimisations of all customer communications (email, SMS, push, in-app, display etc), making sure all relevant tracking measures are implemented.
- Use Salesforce Marketing Cloud, Braze, and other applications to make it all happen.
- You’ll be keen to make your mark, to build your knowledge and want to contribute to the wider strategy of the agency – collaborating with our strategy, planning, data science and creative production teams as well as with our technology partners to identify new solutions and capabilities that we should be implementing.
- Lead and drive as well as listen to others whose specialist knowledge will enhance the strategic recommendations we are making to our clients. Collaboration and openness are both fundamental.
- Overall responsibility for the management of your team, from career progression to resource and capacity management.
What we're looking for?
- Previous demonstrable experience working with marketing clouds and marketing automation solutions
- Certified Salesforce Marketing Cloud, Adobe Marketing Cloud or Braze specialists that have committed to maintaining certifications and training in these tools
- An inspirational leader with prior experience in managing and leading a team of others
- Progressive experience of direct and digital marketing ideally in a B2C context
- Proven track record of creation and delivery of successful CRM marketing campaigns
- Confident and articulate communicator capable of inspiring strong collaboration in an organisation
- HTML & Database knowledge will help to assist issue fixing and segmentation
- Data-driven and comfortable with reporting and analytics as the campaigns and projects you run will have a measurable impact on our clients’ businesses
- A strong background in fast paced and reactive multi-channel campaign execution
- Project management and excellent organisational skills - there is a lot going on and being comfortable with prioritisation of work is essential
- Ability to work at pace and manage multiple projects efficiently & effectively is essential
- Process-driven with a strong eye for detail
- A team focused self-starter. You’ll enjoy getting stuck in and possess a degree of pragmatism and practicality which is an inevitable requirement of a truly integrated agency
- Proven knowledge ofMarketing Clouds like Salesforce, Adobe and BrazeorESPs and point solutions like Cheetah,Emarsys,DotDigitalor Mailchimp
- Experience or familiarity with any relational databases like MySQL is a plus
Who are we?
About Iris
We’re Iris. We’re For the Forward. A creative, strategy and innovation company that uses the power of participation to excite progress for businesses. As part of the Data Driven team, we’re inviting you to participate in progress – moving yourself and the world forward with every decision you make.
Our office
London is our HQ. In our riverside office you’ll find 380 talented people working with ambitious client partners. We’re the lead strategic & creative agency for Suzuki, Starbucks, adidas Football and Abrdn. And we’re a specialist partner for Barclays and Samsung, to name a couple.
The Iris Character
We have five core behaviours that we look for to help us to build a culture that fosters true progress: Courage, Storytelling, Collaboration, Empathy and Commitment.
What's in it for you?
- Flexible working – we offer you a balance of home and office working and the opportunity to choose your days when it suits you best
- Core hours –whether you want to enjoy an early gym session or pick up your children from school, you have the option to manage your own hours
- Vitality private health care
- BUPA dental care
- Pension scheme
- Enhanced Maternity package
- 4 months full pay after 1 years’ service
- 6 months full pay after 2 years’ service
- Enhanced Paternity package
- 4 weeks full pay after 1 years’ service
- IVF support - giving you flexibility to attend appointments and recover from procedures
- Additional Parental support - meaning you can be there for your family’s important moments’
- Personal access to our independent Financial Advisor
- Group income protection
- Sabbatical after five years
- Bike to Work Scheme
- Weekly football and yoga sessions
- adidas discount
Holiday
- 25 core days’ holiday
- Three extra days can be used for religious holidays
- Plus your birthday day off
- Plus an extra day after three and five years of service
- Climate Exchange Day
Diversity, Equity & Inclusion
‘FOR THE FREE’is our global DE&I strategy. Its aim is to create a business where everyone feels free to be themselves and has the same opportunity and access to progress.Our DE&I strategy encourages courageous thinkers who champion outsider perspectives.‘FOR THE FREE’has three main pillars of activity:
Diversity-We want to invite difference. To be an organisation that is fully representative of different groups and reflects the city, country and world that we live in. We value our talents’ lived experiences – including gender, race, class, disability, neuro-diversity and sexual orientation.
Equity-We want to be fair to everyone. To remove barriers for individuals and groups and provide the bespoke access, support and opportunities that are needed to fully participate in our organisation. We are levelling the playing field.
Inclusion-We want everyone to feel at home.To provide a place where people can be themselves, express their unique identity and contribute to the life of our community
Privacy Statement
If you decide to apply for a role at Iris we will only keep the data provided by you for 2 years from the date we receive it, following which your data will then be destroyed. We have a legitimate interest to process the data you provide us and we will protect your rights in accordance with all applicable data legislation. If at any point you decide you would like us to delete the data we hold or have any more questions please email us atdpo@iris-worldwide.com.
You can find out more about ourPrivacy Policy here:http://www.iris-worldwide.com/privacy-policy/
We are proud to be an equal opportunities employer and recruit on talent alone, regardless of age, gender identity, ethnicity, religion, education, class, sexual orientation or disability. We champion diversity and believe it not only benefits, but enhances our creativity, our company and the wider society at large. We are For The Forward.