Job Description
Position Overview: The PPC Manager will be responsible for creating, optimizing, and managing pay-per-click (PPC) campaigns with a focus on Amazon Advertising. This role requires a deep understanding of Amazon’s advertising platforms, including Sponsored Products, Sponsored Brands, and Sponsored Display, as well as a strong analytical mindset to track, analyze, and optimize campaign performance. Amazon PPC Management: Develop, execute, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads to drive sales and maximize ROI. Continuously monitor and optimize campaigns to improve key performance metrics such as ACoS, CTR, CPC, and conversion rates. Performance Analysis: Analyze campaign performance using Amazon’s advertising dashboard and third-party tools. A/B Testing: Develop and implement A/B testing strategies to improve ad performance and product listing conversions. Competitor Analysis: Keep track of competitors’ advertising strategies and adjust campaigns accordingly to maintain a competitive edge. Collaboration: Work closely with the product and marketing teams to align PPC strategies with broader business goals. Experience: Minimum 3 years of experience in PPC management, with at least 2 years focused on Amazon Advertising. Proficient in using Amazon Seller Central, Amazon Advertising Console, and relevant PPC tools (e.g., Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely. Competitive salary and performance-based bonuses Paid holidays Continuous learning and professional development opportunities Job Types: Full-time, Permanent PPC Campaign Management: 1 year (required)