Job Description
Content and Social Media Executive
Join our client and make a meaningful impact as their newest team member!
Are you a passionate Content and Social Media Executive who wants to play a part in creating technology that gives a voice to those without speech? Our client is seeking a dedicated and talented individual like you to join their team and make a real difference in the lives of people with disabilities.
They are looking for a creative and dynamic Content and Social Media Executive to join the team. In this role, you will be responsible for managing their social media channels and developing content that resonates with their audiences and showcases the impact that their technology can have.
Our client takes pride in being a leading company in assistive communication technology. Their innovative products, combining specialised hardware, advanced software, and engaging content, are used by individuals with diverse needs worldwide. All around the world, their products, accomplishments and aspirations are a reflection of the teams’ values: passionate, caring, empowering, achieving together and enabling change.
They believe that everyone deserves a voice, and their inclusive culture reflects this belief. By joining our client, you will become part of a team that values diversity, fosters collaboration, and supports a community of users who rely on their technology to communicate effectively.
In addition to the rewarding nature of their work, you will collaborate with talented professionals who share a common goal of pushing the boundaries of innovation while considering the environmental impact of their products and processes. They strive to develop sustainable solutions that minimise their carbon footprint and promote a greener world. By joining our client, you will have the chance to shape a more inclusive society while actively contributing to their sustainability efforts. Make a difference that extends beyond communication technology and leave a positive mark on our planet.
How will you be making a difference?
- Craft clear, compelling, and engaging copy for various digital platforms, including the company website, blog, social media channels, mailing list and internal intranet
- Collaborate with our speech therapists and AAC specialists across the company to create blogs and develop content for our digital channels
- Uncover and share the stories of people who use our technology to communicate and achieve their ambitions, by leveraging user generated content and creating case studies
- Manage the content calendar and our social media channels (particularly Facebook, Instagram and LinkedIn), delivering content that is consistent and on-brand
- Plan and execute social media campaigns that align with the broader marketing and PR activity to drive engagement and brand awareness
- Respond to messages and comments, build relationships and drive conversation in our online communities
- Produce monthly reports monitoring KPIs and use insights to make recommendations
- Benchmark against competitor activity
- Support the marketing activity around external events, from initial promotion on our channels and post-event comms to creating materials
- Work with the Corporate Communications Manager to develop social media strategies
- Work with the Product Marketing Manager and build content plans to support product launches and new features in Grid, our flagship AAC software
- Develop graphic design skills to create eye-catching content using Canva
- Film and edit videos, reels and stories for social media, and longer form videos for our websites and learning platform
- Supporting the wider marketing team with key projects, coordinating and attending events, subtitling videos and attending events and global awareness campaigns
Essential Qualifications/skills/experience
- 3+ years’ experience in a similar role
- Excellent interpersonal communication skills
- Strong copywriting skills with the ability to adopt the company ‘voice’ and create content for a range of audiences
- Ability to create long and short-form content for a range of online channels including video, social media captions, email campaigns
- Experience researching and writing blog content or editorial
- Knowledge of different content types and formats
- Experience using Facebook, LinkedIn, Instagram and Twitter, and managing online communities
- Excellent organisational skills with the ability to prioritise and meet deadlines
- A passion for digital design, presentation, and attention to detail
- Basic image creation and video editing skills
- Experience using Canva or Adobe Creative Cloud
- Good IT skills, proficiency in Microsoft Office
- Experience using analytical tools (social insights)
- Willingness to undertake a variety of marketing tasks and support the wider team
- Self-motivated and a desire to learn
- An exceptional team player who wants to work for a company that makes a real difference in people’s lives
Useful Qualifications/skills/experience
- CIM/CIPR qualification or degree in a related field
- Video creation and editing skills
- Graphic design and photography skills
- Experience using Mailchimp and Google Analytics
- Excellent knowledge of social media strategies
- Knowledge of SEO best practice
- Knowledge of accessibility best practice
- Experience working in the health, care or education sector
Additional information:
- You will have the flexibility to work between your home and their office locations in Malvern and Bristol. For this role, they require the candidate to work in the Bristol office twice a week as a minimum
- You will need to maintain a deep understanding and knowledge of all our products and their uses
- You will meet and keep in regular contact with other teams in the business
Why join Our Client?
They are positive and inclusive about making adjustments, providing flexible working, and encouraging all staff to engage in a diverse range of year-round learning and personal development opportunities. In addition, you will work alongside highly motivated colleagues in an environment of strong teamwork whilst also having fun. This is a hugely rewarding role and a career to be proud of where every day you will go home knowing you made a positive difference in the lives of disabled people.
Rewards and benefits:
Their employees always do their best, which is why they give so much in return. In addition to your competitive salary, private medical insurance, and a whopping 25 days of holiday plus public holidays, they will shower you with perks, including:
- Dress: They want you to feel comfortable in the office; smart casual is perfect.
- Food: You can find free healthy office snacks in their kitchens.
- Hybrid working: Laptop and home working IT kit provided.
- Flexible work schedule: Balance is key to innovation, and they want to make sure you are at the top of your game with a schedule that will work for you (prior agreement from your line manager is required).
- Give back to the community: Each year every member of staff will get the opportunity to spend one paid day volunteering for a good cause of their choice.
- You, their best asset: They believe in investing in you and your development. Stay with them and grow with them! They will reward you with more holidays for your long service!
- Wellness: Stretch away the stress every morning with their online trainers, available via their cooperative perk website or hit the gym. They provide gym discoun