Job Description
Content Creator
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
Welcome to the world of Despatch Cloud – If you've ever indulged in a little online shopping spree (who hasn't, right?), chances are you've already interacted with us. We're a leading eCommerce post-purchase software company, on a mission to make the post-purchase journey a seamless one.
Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.
We are looking for a passionate and creative Content Creator to join our innovative team and help us build our media machine.
The ideal candidate will be responsible for researching ideating, presenting and producing high-impact content that drives engagement, increases brand awareness, and expands our audience across social media platforms, including YouTube, LinkedIn, and TikTok; in line with Despatch Cloud's tone of voice and brand identity and aligns with our overall marketing strategy.
You'll be responsible for:
- Researching and building networks with a list of influencers and experts in line with our Ideal Customer Profile (ICP)
- Presenting, filming and editing various types of creative and engaging content including (but not limited to) Podcasts, YouTube shorts, short-form explainer and informational videos, storytelling videos, customer interviews, cinematic videos and UGC/influencer-style videos, written blogs, infographics and graphical elements.
- Developing engaging scripts tailored to each platform and audience demographics.
- Owning and executing social media content from ideation to production to execution stage.
- Collaborating with the marketing team to develop a plan and schedule for content creation.
- Keep up to date with and utilise relevant industry news to our ICP
- Analysing performance data to identify trends, optimise content strategies, and refine engagement tactics.
- Engaging with viewers and followers on social media, responding to comments, answering questions, and fostering meaningful interactions.
- Monitoring and analysing social media trends and competitor strategies to stay ahead of the curve and enhance brand differentiation.
- Tracking and reporting on KPIs to measure the effectiveness of the campaigns.
- Taking ownership of the social content calendar ensuring consistent and timely delivery across various platforms and aligning all activities with the overall marketing strategy.
What we're looking for:
- Minimum of 2 years of experience in content creation and social media marketing.
- Comfortable being on camera.
- Proficient in recording and editing video content for social media platforms.
- Strong understanding of video production principles
- Creative individual with a passion for storytelling through visuals and narratives.
- Strong understanding of current digital marketing trends and a desire to stay up-to-date with the latest developments.
- Ability to craft compelling scripts and engaging social media content that resonates with our ICP.
- Ability to work independently and also as part of a team.
- Ability to use design tools such as Figma, Canva or the Adobe Suite
- Able to write compelling blogs and articles.
Bonus points for:
- B2B SaaS experience
Salary £25,000 – £35,000
Location: Hybrid (Mixture of days between work at our Driffield based office and home)