Job Description
Content Manager
Please make sure you read the following details carefully before making any applications.
6 month FTC
Manchester Airport / Hybrid
About CAVU:
For airports, for partners, for people. We are CAVU.
Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.
From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.
Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.
More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.
Together, we can reach new heights. Together, we are CAVU
The Role:
As a Content Manager, you will lead our content strategy and execution efforts across our B2B and D2C brands. This pivotal role involves overseeing content creation, campaign planning, cross-functional collaboration and the management and development of more junior members, all with the aim of driving engaging and impactful multi-channel campaigns.
You will be responsible for:
· Lead Content Strategy: Develop and implement a comprehensive content strategy aligned with the overall marketing objectives. Ensure content resonates with target audiences and contributes to achieving business goals.
· Campaign Leadership: Lead the planning and execution of integrated multi-channel campaigns, collaborating closely with internal stakeholders, partners, and the Content & Campaign Lead.
· Team Management: Oversee a team of content professionals, providing mentorship, guidance, and strategic direction to drive high-quality content creation and campaign execution.
· Stakeholder Collaboration: Foster strong working relationships with internal and external stakeholders, including tech, product, and UX teams, to enhance user experience and website functionality.
· Content Optimisation: Continuously evaluate the performance of content across brands and channels, identifying opportunities for improvement and implementing data-driven enhancements.
· B2B Content Development: Lead the creation of engaging and relevant B2B content that resonates with target audiences and contributes to business growth.
· Blog Management: Manage the blog proposition, collaborating with SEO and CRM teams to ensure content aligns with marketing strategy, is measurable, and supports campaign goals.
· Social Media Coordination: Collaborate with the Social Media Manager to develop compelling content for various platforms, ensuring consistent messaging and engagement.
· Website Content Oversight: Work with partners and internal stakeholders to maintain up-to-date customer and commercial content on the website, aligned with brand identity and customer needs.
· Innovation and Improvement: Drive innovation by exploring new content approaches, user experience enhancements, and website performance improvements to maintain a competitive edge.
And Ideally You Will Bring:
· An understanding of B2B audiences and how to effectively engage them
· An understanding of SEO and how it is affected by on-site factors
· Understanding of web analytics and KPIs related to website content
· An exceptional attention to detail combined with the ability to cope well under pressure
· Able to multitask and prioritise demanding work requests
· Must be an innovative thinker, with evidence of an inquisitive approach to content, continually looking for new ways of improving content, user experience and website performance
· Strong relationship builder / interpersonal skills with excellent communication skills, both written and oral
What’s In It for You?
An unrivalled opportunity to join a scaling company, with all the positive and fun challenges that come with it. There is so much scope to grow this role much bigger. It really is a rare opportunity.
The Perks: Pro Rata:
· 24 Days Holiday
· 6% Company Pension Contribution
· Options available through our salary sacrifice scheme;
. Healthcare
. Dental Care
. Bike to Work
. Family Fun Discount Card – save up to 60% on major attractions.
. Discounted Airport Parking & Lounges.
. Buy up to 35 days holiday.
ED&I at CAVU We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs. These are many of the things we are passionate about at CAVU.
Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU. We’d love to hear from you. We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.
Sound Interesting? Please apply via the link