Job Description
Salt has partnered with a scale-up software company who are market leaders in the PropTech space.
They have been growing and expanding year-on-year through organic growth. Today the company boasts a client base of 400-strong, generating £1.5m ARR!
This is a brand new role within their growing Marketing team, it is a perfect fit for someone who can hit the ground running and can immediately begin to create, collate and develop compelling content for their target audience.
The ideal candidate with be a skilled writer and editor, with a curious and innovative style. They will also be strong on modern content marketing techniques including social media and multi-format content utilisation. Alongside this creative skillset, the ideal candidate will be organised and data-driven, focused on the key metrics that will drive success.
(Please note this role is fully remote but you must be based within the UK or Ireland!)
Responsibilities:
• Develop content strategy aligned with short-term and long-term marketing targets
• Plan and develop site content, style and layout
• Create and publish engaging content
• Edit, proofread and improve others posts
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO best practices
• Analyze website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms
• Develop an editorial calendar
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention
Requirements and skills:
• 4+ years' work experience as a Content manager within a B2B Start-up - this is crucial to be considered for this role.
• Must have experience of addressing a B2B audience
• Must have experience within the world of construction/ Proptech/ build environment OR the legal or accountancy sector.
• Hands on experience with MS Office and WordPress
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics