Job Description
About Hook:
Hook's mission is to reinvent how businesses engage with their customers by providing machine-learnt insights to help companies radically improve customer loyalty and revenue forecasting using data.
We’ve raised $multi-million in funding from some of the top investors in Europe and the US and have an enviable list of customers that we’re working with including some of the fastest growing companies in the world. We’re looking for ambitious people that want to be part of our meaningful vision of changing how businesses engage with their customers, and of building one of the world’s leading workplaces for great people along the way.
The Role:
As a Content Strategist, you’ll be the first content hire at Hook and will play a key role in establishing our content strategy and vision. Your role will be to work on the creation and execution of different types of content, including whitepapers and reports, blogs, ebooks, newsletters and social media posts (including video).
Reporting directly to the Head of Marketing, you will be tasked with creating exceptional, SEO-optimised content that delights and educates our target audience, helping to increase the amount of inbound leads generated for our sales team. Job Responsibilities:
- Creating engaging, relevant content around targeted marketing campaigns
- Optimising all written copy and landing pages for SEO purposes
- Developing a content strategy designed for social media
- Copywriting for paid social
- Assisting with email marketing, including newsletters and cadences
- Liaising with freelancers where required e.g. for merchandise purposes, videography/animation and more
- Collaborating with subject matter experts to gather insights and create additional content where needed
- Being active in relevant communities, groups and forums
- Analysing and reporting on content performance using Google Analytics and Hubspot
- Working closely with our sales, customer and product teams to understand overall content performance such as SALs, and generate ideas for additional marketing collateral
- Exceptional writing and editing skills, being able to adapt copy to different audiences
- Good understanding of SEO and content optimisation
- Understanding of marketing automation
- Strong analytical skills
£45,000 - £55,000 depending on experience
️ 27 days holiday (option to buy and sell holiday) + bank holidays
Generous stock options
Private health insurance so you can get the best care you need
Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food
Annual learning & development budget for every employee
Flexible working - we’ll all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street
The best equipment for everyone to work with
Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues. As part of a growing start-up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best.