Job Description
Job Description
Carnival UK is in search of a maternity cover CRM Manager to manage our always-on campaign communications.
Your Accountabilities will include:
- This role will lead the overall planning and delivery of our sales campaigns, so you’ll be responsible for planning and executing the annual CRM campaign plan and in doing so, contribute to increased conversion, retention, and value per guest.
- We’re looking for a commercial individual who has knowledge of how to run complex CRM campaigns. This includes: guest comms planning, budget management, working with Revenue Management and product owners to support trading priorities, guest targeting methodology, and the ability to report on campaign performance.
- You’ll have excellent communication skills and be able to plan and present your campaigns to stakeholder groups. You’ll be experienced at working effectively with CRM insight analysts, data scientists, and agency partners. Crucially, you’ll have the confidence in how to optimize email and DM Marketing, so the right message matches the right guest at the right time in order to achieve revenue and booking targets.
Positioned within our internal structure from CUK15 (entry level) to CUK1 (Brand President), this role is classified as a CUK07, offered as a full-time position, on a 12-month fixed-term basis. We offer hybrid work including up to two days from home.
Requirements: Your Expertise and Leadership
To thrive as a CRM Campaign Manager, we're looking for someone who can:
- Lead on the planning and implementation of complex multi-variant, highly personalized Email and DM campaigns to deliver commercial targets.
- Manage CRM Executives and an Email Marketing Manager (who manages a team of 3 email marketers) providing leadership, direction, and development at all times.
- Manage an annual budget and run month-end reporting accurately.
- Lead the reporting of your campaign's performance, working with your CRM Execs and our CRM analysts, using the Unifida CRM reporting platform.
- Work closely with the e-commerce team to ensure a seamless and optimized customer journey from comms to the website.
- Work collaboratively with stakeholders across departments and act as a CRM ambassador, raising awareness of the successes from the channel.
About You: A Catalyst for Change
We believe that diversity enriches our team. We're interested in candidates who:
- Keep abreast of our commercial priorities with Revenue Management and are able to prioritize workloads and plans should business priorities change.
- Are prepared to challenge in a constructive manner, mindful of the needs of the guest and the business.
- Have proven leadership experience.
- Have 3-5 years of experience within a CRM Function.
Why Join Us?
Working with us is about more than a job. It's about creating unforgettable holiday happiness for our guests and a fulfilling career for you. Our benefits package reflects our commitment to your wellbeing, some of what we offer is:
- Employee Discounted Cruising plus Friends and Family offers.
- Annual bonus.
- Minimum 25 days leave, bank holiday allowance, and holiday trading scheme.
- Recognition scheme with prizes and awards.
- Contributory Defined Contribution Pension scheme.
- Company paid private medical and dental insurance and health assessment.
- In-house Occupational Health help and access to digital GP.
- Life Assurance.
Ready to Lead?
If guiding a team to new heights excites you, we're eager to hear from you. Apply now to start your journey with us, where your performance-led leadership will make a difference in our shared success.
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