Job Description
About Wavemaker
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.Our attitude of Positive Provocation is enabled by:
- deep knowledgewe have of our clients’ business
- confidence to challengewhat’s gone before
- the supportto go further than we thought possible
Job Title:Data & TechnologyDirector (Ad Tech / Digital Advertising)
Reporting to:Head of Data & Technology
Location:Wavemaker Worldwide, London
Role context:
The continual evolution of technologypresents our clients with ongoing challenges around how to leverage their data and navigate the Ad Tech ecosystem most effectively.As an agency, we also face the challenge of how to most effectively connect our specialist teams to ensure we develop holistic, client centric data strategies that deliver againsttheir business goals.This role provides a dual function of leading the data & tech activation strategy and onboardingof clients,as well as driving internalbest practice and innovation through closer alignment with the Global Data & Tech Team and GroupM.
Core responsibilities:
- 60%-70new business and onboarding of clients for Data & Tech;project management and coordination ofData & Techfunctions/platforms for existing clients
- 30-40% driving alignment & best practice with Global D&T and GroupM
Client focus (new business and existing clients)
- Is the primary reference for Ad Tech and Data (involved with Data & Tech teams: Digital Operations, Audience, Analytics, Addressable (DCO)) requirements for new business, working closely with the new business team, client and activation leads.
- Drives the ad tech and dataconnectivitystrategy from conception to delivery for new clients (make what is pitched into reality when onboarding and activating clients), including being the pitch work point person for Digital Operations and Tech.
- Adds expertise in Data & Tech for existing client problems and helps to build out solutions working closely with Client teams and Activation leadership. This includes the project management, coordination and communication of ad tech and data related activity for effective execution of campaigns as well as the stakeholders understanding how and why the ‘moving parts of the machine’ are as they are.
- Helps structure a clients’ data ecosystem to allow for media activation and use. This includes helping to co-ordinate the connection of different data sources together and organising data in a way which is manageable.
- Supports the Digital Operations Partner and Head of Activation in scoping for new business (review and recommendation). Taking clients through to onboarding and initial execution while cultivating a trusted relationship as the client’s point of reference for the future.
- Reviews and coordinates D&T resource required for prospective clients, as well as onboarding new clients with the required teams. Being the final ‘sense check’ of any proposals put forward.
- Advises on appropriate centralised and local model for D&T ways of working for multinational clients.
- Recommends new technology and products for our clients to make better use of data both 1stparty and 3rd party.
- Aligns a D&T offering that addresses a client’s needs with the WM/GroupM data offerings.
- Is the expert in the Transform Tech module in OS for WW.
Connecting the Data & Tech offering from Wavemaker Worldwide Activation
- Keeps up to date with and disseminates GroupM relevant D&T POVs and developments, so the relevant clientsare aware of impactful industry trends and WM WW’s position.
- Brings together key stakeholders across specialist teams to develop connected and client centred data strategies.
- Bridges the gap between Worldwide activation and the Global Head of Data to ensure that all products and updates are applied distributed to all worldwide teams.
- Develops the technical aspects of Content activity (e.g. DCO; projects involving new site/pages that need analytics, tagging, martech and 1st party data set ups) to strengthen client buy-in and delivery.
Key Success Measures:
- Being seen as a critical member of the new business teams in helping to input into D&T strategies and positively provoking others to ensure they can be effectively executed (to be measured by feedback from new business, client & activation leads).
- Being seen as a valued member of the Activation team in ensuring onboarding D&T strategies and goals are successfully delivered (to be measured by feedback from client & WM Activation leads).
- Successfully leading the onboarding of new business wins & delivering a gold standard approachto how WM WW onboard new clients (Feedback from clients & internally).
- Working with Client leads to ensure appropriate levels of resourcing are assigned to D&T initiatives within your remit, to ensure work is executed effectively (Measured against scopes & client prof analysis).
- Rallying the appropriate resources across WM specialist teams to develop and execute connected data strategies that place the client at the center (Evidenced by client case studies).
- Ensuring the agency is kept up to date with GroupM POV’s and developments & initiating appropriate training or forums to disseminate important updates (Feedback from internal team).
- Delivering strong collaboration between Global Data teams and WM D&T, elevating the understanding of the activation team of their remit and products and ensuring these are integrated into our approaches for clients (Evidenced by examples of collaborative efforts and level of understanding of Global data functions/contributions amongstbroader activation team).
- Successfully selling in DCO services to clients in collaboration with the Addressable team.
Skills / Experience:
- 5+ years experience in ad operationsand/or adtech (across trafficking, tagging, site analytics and connected tech platforms)Understanding of the various Ad Tech and MarTech ecosystem platforms (e.g. Ad servers, paid media platforms, 1st party data systems, Google Marketing Platforms, DCO, MMP (Mobile Measurement Platforms))
- Understanding of value and use of data in digital ad space
- Experience in media / digital agency environment, and/or tech vendor experience
- Familiarity with the reporting, 1st party audience technology (DMP/CDP, CRM, ways to connect systems), marketing automation
- Strong client relationship/communication and management skills, able to confidently speak and portray ideas at a senior level and gain client buy in/trust
- Strong communication skills to translate technical language into digestible information for non-technical digital activation parties within Activation
www.wavemakerglobal.com