Job Description
Demand Generation Manager
Interested in this role You can find all the relevant information in the description below.
For companies hellbent on growth, Rapyd is the global fintech partner that simplifies and advances commerce in every market.
Rapyd lets you build bold. Liberate global commerce with all the tools your business needs to create payment, payout and fintech experiences everywhere. From famous Fortune 500s to ambitious neighborhood upstarts, our payments network and powerful fintech platform make it easy to pay suppliers and get paid by customers—locally or internationally.
With offices in London, Tel Aviv, San Francisco, Denver, Dubai, Miami, Singapore, Iceland and Hong Kong, we know what it takes to make cross-border commerce as friction-free as being next door. We're boldly building it—so you can grow your business.
Get the tools to grow globally at Follow: Blog, Insta, LinkedIn, Twitter
We're looking for a Demand Generation Manager to join the Global Marketing team at a pivotal point in our growth. Reporting to the Director of Demand Generation, you will be responsible for Demand Generation and Campaign strategies and tactics that drive repeatable, scalable and predictable new business pipeline. You will own the execution of our demand generation programs for several key areas such as but not limited to thought leadership and research, key verticals, product lines, always on, and events to drive top-line growth. You will work to identify and generate new leads, pipeline acceleration, and closed won revenue targets for our Inbound and Outbound Sales teams through a multi-channel and innovative strategy.
Responsibilities
Develop and execute measurable integrated demand programs that drive revenue
Bring modern, effective marketing approaches to a high velocity sales and marketing organization
Design and implement high-impact programs that are optimized to deliver results across the marketing and sales funnel while hitting target metrics, including leads, pipeline, and high ROI campaigns
Utilize MarTech stack to enhance lead data for improved CRM hygiene and increased MQL quality
Collaborate with the Performance Marketing team to track and monitor performance for digital marketing channels including: paid social, content syndication, SEO, SEM, and more.
Work lockstep with Lifecycle Marketing Manager to strategize on creative campaigns designed to increase brand engagement and convert leads.
Gain a deep understanding of the target audience and core messages needed to produce effective demand generation campaigns
Measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
Work collaboratively across the go-to-market organization to align and communicate programs
Communicate up, down and across the organization and agencies to ensure the best business outcomes from every Demand Gen priority and investment
Requirements:
3-5 years specific and relevant experience in a fast-paced, B2B demand generation environment
Proven experience scaling demand marketing programs (e.g., webinars, lead nurturing, field marketing, etc.)
Able to work in fast paced work environment and juggling both short and long term priorities along with daily demands
Data driven individual who develops shared measurement and tracking of demand generation programs for marketing and sales
Creativity to build innovative programs that engage prospects and optimize marketing dollars
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Proven record of partnering with sales to meet or exceed pipeline and revenue targets
Team player with cross-functional project leadership skills
Extremely organized and driven to achieve results
Bonus points for experience with Hubspot, Salesforce, Zoominfo, Looker and other related-technologies
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