Job Description
Salary: £50-60K -Location: United Kingdom (Fully Remote)
Who We Are: We are a UK-based SaaS company launched in 2010; we have rapidly grown into one of the leading online survey platforms in the UK and Europe. At SmartSurvey, we believe data collection should be simple and that creating surveys should be easy and accessible. Our mission is to give everyone a voice, so their experience can help shape and contribute to better outcomes. Our platform makes it easy to ask the right questions!
Position Overview: As a Demand Generation Manager at SmartSurvey, you will play a crucial role in driving business growth within our mid-market segment and supporting our broader enterprise initiatives. Your responsibilities will include planning, implementing, and measuring multi-channel demand generation strategies to ensure our efforts are data-driven and results-oriented. Additionally, you will collaborate with stakeholders across the entire marketing team and the broader business to drive key results.
Key Responsibilities:
- Campaign Management: Develop and execute multi-channel demand generation campaigns targeting the mid-market segment. This includes enhancing brand awareness, accelerating inbound pipeline and revenue.
- Content Creation: Develop high-quality assets to support campaigns leveraging the latest AI tech tools
- Landing Page Optimisation: Design and optimise landing pages, run A/B tests to improve conversion rates.
- Social Media Management: Plan, execute, and analyse social media campaigns across various platforms.
- Lead Generation: Develop and execute strategies to generate and nurture leads through various marketing channels.
- Analytics and Reporting: Monitor and report on campaign performance, using data to drive continuous improvement.
- Strategic Thinking: Lead the strategy and execution of new campaigns. Collaborate closely with the content and paid teams to design and implement new initiatives while improving existing campaigns for maximum impact.
- Data Analysis and Reporting: Own the reporting process for your demand generation activities. Analyse performance data and provide insightful storytelling that informs strategic decisions and improvements.
- Continuous Optimisation: Use data insights to inform and refine new campaigns, tactics, and programs, ensuring ongoing optimization of existing efforts.
- Cross-Functional Collaboration: Work closely with the broader marketing team to ensure alignment on key messaging, effective reporting practices, customer journey initiatives, and critical customer insights.
What We Are Looking For:
- Demonstrated experience in demand generation or similar roles within the SaaS, software, or B2B sectors.
- At least 3 years of marketing experience, preferably in a leadership role overseeing comprehensive marketing strategies.
- Strong analytical abilities to evaluate end-to-end customer experiences across multiple channels and customer touchpoints.
- Proficiency in using the HubSpot Marketing Automation Platform
- Exceptional communication and organisational skills.
- A Bachelor’s degree in Marketing, Business Administration, or related field; a Master’s degree is advantageous.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Demonstrated success in planning and executing multi-channel marketing campaigns, including paid social, SEO, events, and Account-Based Marketing (ABM).
- Strategic thinker with a proactive approach to identifying opportunities and challenges.
- Ability to thrive in a fast-paced, dynamic environment.
- Preference for candidates with experience in SaaS marketing.
The ideal candidate will have startup experience, preferably with a background in tech/SaaS.
Please read about our benefits on our careers page (https://careers.smartsurvey.co.uk/posts/benefits-and-perks)
This is a remote role; however, you may be required to attend team meetings occasionally. You must have a suitable space to work from at home and a reliable internet connection.
Please do not forward CVs to our careers inbox or SmartSurvey team members. We do not accept speculative agency CVs.