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Job Description
8 Million Stories are one of the UK's fastest growing digital marketing agencies with a client roster that includes BBC World Service, General Mills, Tesco Bank, Blackcircles.com and Glenfiddich.
We are looking for a skilled and detail-oriented individual to join our Data & Strategy team as a Tag management and Analytics Implementation Specialist. The candidate will be responsible for managing the implementation of various tags and analytics solutions across our clients' sites. This role requires a deep understanding of analytics tools, and tag management systems with a predominant focus on Google products.
Key Responsibilities:
Tag Management:
- Develop, implement, Q&A a comprehensive tag management strategy.
- Utilize tag management systems to deploy and manage tags efficiently.
- Collaborate with cross-functional teams to gather tag requirements and ensure proper implementation.
- Conduct regular audits to ensure accuracy and consistency of tags across all digital properties.
Analytics Implementation:
- Implement and configure Google Analytics 4 and 360, to track key performance metrics and user interactions.
- Work closely with stakeholders to define tracking requirements based on measurement frameworks and translate them into technical implementation plans.
- Customise analytics implementations to capture specific user behaviors and events relevant to business objectives.
- Troubleshoot tracking issues and discrepancies, and implement solutions to address them promptly.
Qualifications:
- Experience in the Analytics field; including hands on technical implementation including using technology such as Google Tag Manager, GA4, BigQuery, Looker studio, DV360 and SA360
- Advanced experience in tag management systems such as Google Tag Manager (GTM).
- Advanced experience in serverside tag management
- Demonstrated success in delivery of technical complicated projects into clients a including knowledge of relevant coding languages including javascript, JQuery, CSS, Python and HTML.
Benefits
- Negotiable salary based on experience
- Bonus scheme linked to company performance
- Stable environment. Over 50% of our clients have been with us for over 5 years.
- Full mental wellness package through Plumm Health
- Flexible work from home (staff are asked to be in the office at least 2 days per week)
- Monthly social activities
- All employees are carbon offset through Ecologi platform
- Casual dress in office