Job Description
*Digital Attraction and Engagement Manager*
Driver and Vehicle Licensing Agency
Reference number: 270825
Salary: £39,428
Location: Swansea, operating a hybrid working model that allows you to work between home and on-site giving you greater flexibility about where and when you work.
*Job summary*
_At DVLA, we encourage applications from everyone, particularly groups currently underrepresented in our workforce. We pride ourselves on the positive impact diversity has and promote inclusivity and equality of opportunity for all. Our recruitment process is anonymised, which means that your name, date of birth and other personal details will not be seen by the sift panel._
Do you have experience of designing and delivering recruitment marketing campaigns and events?
Are you someone who enjoys working collaboratively with a range of different colleagues and partners?
Can you bring creativity and innovation to your work?
If so, we'd love to hear from you!
*Job description*
At the Driver and Vehicle Licensing Agency (DVLA), we have an exclusive opportunity to work on an exciting and ambitious transformation agenda, to help craft the attraction approach of our vibrant IT Services (ITS) directorate.
As the Digital Attraction and Engagement Manager you will be responsible for supporting the ITS Strategy and Communications Lead in the delivery of the digital attraction strategy. This will include engagement across ITS and the wider business to capture future requirements and to help shape these into a focused approach to help DVLA recruit and retain the right skills and capability.
You will help to position DVLA as an exemplar in government service delivery and a leading digital employer. You will develop engaging content and deliver events using audience insight, channel expertise and your creative communications skills.
Working collaboratively with a wide range of colleagues across ITS and beyond you will define, deliver and evaluate the DVLA Digital story to external audiences, maximising DVLA’s external employer brand. You will also build a strong understanding of your audiences and use evaluation to continually refine your delivery.
*Responsibilities*
Key accountabilities of the role include:
• Lead the production and delivery of the ITS attraction strategy and approach, consolidating input from a range of stakeholders, setting direction for digital attraction over the medium and longer term horizon.
• Work with Corporate communications and HR to define the approach, campaigns and content to deliver the strategy.
• Co-ordinate the development and delivery of the core communication campaigns of the attraction strategy as directed by capability requirements, prioritising the work that needs to be done to recruit and retain the right skills.
• Define and report against a set of metrics and key performance indicators that measure progress against delivery of the digital attraction strategy.
• Build and maintain external relationships, creating effective alliances and partnerships that can be used to optimally build the profile of ITS and DVLA. For an in-depth insight into the role please refer to the Role Profile.
Closing date: Monday 3rd April 2023
Please click apply button to apply.
Job Types: Full-time, Permanent
Salary: £39,428.00 per year
Schedule:
* Flexitime
Work Location: In person