Job Description
Digital Content Designer
Why choose Tag?
We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.
We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.
We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.
In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.
Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society”.
dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.
Job Description
The Digital Content Designer will play a crucial role on the Design team, responsible for leading the end-to-end design process from concept to completion. This role is ideal for a hands-on designer with a deep understanding of digital best-practices, responsive design, an unquestionably keen eye, and a mastery of design software. The ideal candidate will be a collaborative creative thinker, detail-oriented self-starter, and possess exceptional visual design skill for digital media. This position requires high attention to detail with a passion to push the envelope in smart and creative ways.
This role will work as an embed role into the UK marketing team to help ‘power up’ the quality and consistency of digital and social content for UK brands like Blu and Rizla.
Job Qualifications:
- Degree educated – BA - Design or equivalent Digital Design experience
- Mid level design, marketing, development, innovation experience applied in business settings with demonstrated business success.
- Commercial acumen developed from experience of being part of a multifunctional team
- Design expertise including all aspects of Branding, Design & Innovation process, knowledge of design thinking and how this applies to the business, knowledge of global design culture, design communication, design organization and design structures in other industries, business and business processes understanding at strategic, tactical and operational level.
- Design experience in a FMCG environment
- Experience of other Design disciplines including brand, structural packaging, POS, expert, advertising, digital UX/UI, Environment
- Experience with qualitative and quantitative market and digital design research
- Experience with global and local design partners in global and local design projects
- Solid strategic thinking, commercial and marketing skills
- Understanding of the strategic challenges competitive, environmental, consumer trends, and competitive environment facing a business.
- Experience successfully cooperating with people of different levels internally and externally multiple design partners.
- Ability to recognize, respond to (internal and external) customer expectations with sense of urgency
- Ability to take actions, decisions & to generate ideas, strategies in promised timely manner; involvement in designs or other work requiring creative imagination
- Application of Design Thinking methodology, practice and tools.
- Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigor and risk
Desirable:
- Tobacco or FMCG sector experience
- Experience in Lifestyle branding
- Experience in a regulated market with complex legal and regulatory pathways.
- Working with Inclusive Design principles
- DTC Digital Design and Development
- Understanding and experience in how design change can affect the brand business model (metrics and measurement) in a social and digital context.
Responsibilities
- Conceptualize and produce digital collateral for marketing and sales, including original campaigns, EDM, Websites, applications, social, digital and motion graphics.
- Conceptualize and produce storyboards to provide clear and concise direction for animation.
- Produce motion graphics to exacting detail provided by a brief and/or storyboard
- Formulate forward-thinking concepts and render designs for digital media and solutions while always elevating our brands.
- Identify fresh and innovative design solutions that push the boundaries of the brand and explore more effective formats and/or media channels
- Provide original and effective visual solutions by leading the execution of creative requests and creative projects.
- Provide creative input for digital/social projects both internally and externally.
- Sketch and wireframe digital experiences.
- Create user flows, sitemaps and other communication artifacts.
- Develop simple interactive prototypes.
- Communicate and articulate design rationales.
- Work closely with developers to build functional prototypes quickly, thus a strong knowledge of how design and technology work together is a must.
As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.