Job Description
Full Time, Two Years Fixed Term.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
We are looking for three experienced Digital Content Editors (DCEs) to join our team and help shape the University’s digital future. Our main websites have an incredibly diverse set of audiences – from school children through to prospective students, from thought leaders in ground-breaking research to world leaders in commerce and industry.
Our Web Transformation Programme is going to create compelling digital user experiences for these (and many other) audiences, introducing new tools, processes and most importantly; digital content that inspires and engages them to form meaningful relationships with the University.
Reporting to the Digital Content Strategist, the DCEs will be responsible for taking ownership over significant sections of digital content on our main website(s), identifying new content hierarchies that hit the sweet spot between user and business needs.
The DCEs will also edit (or write from scratch where necessary) engaging digital copy, select appropriate imagery and build the pages in our chosen content management system. To do this, you will need exceptional copywriting skills, a flair for the creative and an eye for detail.
You will have extensive experience of writing engaging digital content for a variety of audiences, working in brand-controlled environments and using robust tracking and sign off processes.
You will need to be familiar with combining various sources of information to create these new page structures, and have effective communication and negotiation skills to ensure that content owners from around the university sign off your proposals.
You will be working in a fast-paced and agile environment, in daily contact with world-experts in their fields and responsible for translating their knowledge into effective, user-centric content. At the same time, you will be contributing to an exciting project that seeks to introduce exciting new functionality, design and value to our digital offering – meaning that your contribution to the wider programme will be essential in shaping a new future for digital communications at the University.
Interview date: TBC.
Job Description
JOB PURPOSE
- Provide expert digital copywriting skills to the Web Transformation Programme; working at pace and to an extremely high level of quality to audit, migrate, re-write or create large volumes of engaging digital content in line with our new website structure
- Use our chosen Content Management System (CMS) to build webpages, ensuring that it is populated with content and tested to a high standard. Ensure that links, imagery and other on-page material is appropriate to the page
- Ensure all content is written in accordance with the university’s standards and values
- Analyse and optimise content for search engines, accessibility and user experience, and act as an advocate for best practice around the organisation when writing for the web
- Support the Digital Content Strategist with the delivery of a new high-level website page hierarchy that is both simple to navigate and user-centric
- Take ownership of subsections of content of our key website, working directly with key stakeholders and subject matter experts to negotiate and agree a streamlined and effective content structure for their area
DUTIES & RESPONSIBILITIES
- Provide expert digital copywriting skills to the Web Transformation Programme; working at pace and to an extremely high level of quality to audit, migrate, re-write or create large volumes of engaging digital content in line with our new website structure
- Use our chosen Content Management System (CMS) to build webpages, ensuring that it is populated with content and tested to a high standard. Ensure that links, imagery and other on-page material is appropriate to the page
- Ensure all content is written in accordance with the university’s standards and values, and that it is signed off prior to page build by appropriate subject matter experts and other relevant compliance processes
- Analyse and optimise content for search engines, accessibility and user experience, and act as an advocate for best practice around the organisation when writing for the web
- Support other Digital Content Editors on a tactical basis to overcome pinch points in project scheduling
- Support the Digital Content Strategist with the delivery of a new high-level website page hierarchy that is both simple to navigate and user-centric
- Take ownership of subsections of content of our key website, working directly with key stakeholders and subject matter experts to negotiate and agree a streamlined and effective content structure for their area
- Use Google analytics and other tools to measure the effectiveness of current content across websites, reflect observations in the structure and content of webpages to ensure the meet user needs
- Play an active part in the Agile delivery of the project, using daily scrums to feedback on new design elements, the usability of our chosen platform and training material