Job Description
Salt is working with one of the most globally recognised FMCG’s, seeking a Digital Marketing Analyst to help play a pivotal role in optimising digital marketing efforts across various platforms.
You will be responsible for leveraging data from web analytic, digital media analytics, and eCommerce analytics to uncover trends, identify opportunities, and provide actionable recommendations to help drive growth.
You will:
-- Use tools such as Google Analytics to track and analyse web traffic, user behaviour, and conversion data
-- Conduct analysis of digital marketing campaigns across multiple touchpoints, including PPC, SEO, Email, Social Media, and Display advertising
-- Interpret data to uncover insights into customer segments, user journeys, and campaign performance
-- Collaborate with cross-functional teams to develop and implement data-drive strategies to further optimise digital marketing performance and ROI
Generate regular reports and dashboards to communicate key findings and trends
You will need:
-- Demonstrable experience in digital marketing analytics, with a strong understanding of digital media measurement
-- A blend of skills across web analytics, digital media analytics, and eCommerce analytics
-- Experience using platforms such as Google Analytics and Brandwatch