Job Description
SENIOR DIGITAL MARKETING ANALYST 4 DAYS IN THE OFFICE This company is a conglomerate of retailers As a Senior Digital Marketing Analyst, you can expect to be involved in the following: You will be the first hire dedicated to marketing analytics & measurement within the company - lots of ownership in this space! Create a framework of periodic analysis and reporting Measure the effectiveness of their marketing strategies with the support of the experimentation team Develop strong relationships with the wider digital analytics function, data engineering and commercial analytics Experience in using SQL (Python is also a bonus but not necessary) Extensive experience working in a digital marketing analytics space - ideally within an e-commerce retail business Understanding of MMM, attribution and customer data platforms lifetime value Talent screen - Virtual Technical screen - Virtual