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Job Description
As Digital Marketing and Community Manager, you will design and execute digital campaigns to amplify our brand’s reach and develop a vibrant community around the upcoming launch of our first product.
If you are looking to join a venture-backed start-up at a pivotal stage in its journey and possess a passion for shaping the digital identity and community of a premium wellbeing brand, we want to hear from you.
Responsibilities
- Build and nurture the brand's community by engaging with users and enthusiasts through social media, events, email and other platforms, turning them into brand advocates
- Manage and grow the brand's presence on digital and social platforms, ensuring a consistent and engaging brand voice
- Develop and execute digital marketing strategies to enhance brand visibility, drive engagement, and drive sales through various channels, incl. social media, email marketing, SEO/SEM, and content marketing
- Lead content creation efforts for digital platforms, ensuring consistent and engaging messaging that aligns with our brand's identity and mission
- Implement and optimise marketing campaigns to ensure maximum reach and effectiveness, leveraging analytics to measure and report on performance
- Bring a commercial mindset to campaign activity to drive acquisition, conversion and retention
- Use marketing automations tools to enhance the consumer journey and maximise engagement and conversion to sale
- Collaborate with other team members to align digital marketing strategies with the overall business goals
- Stay up-to-date with digital marketing trends and tools, exploring new opportunities to grow the brand's online presence
- Gather community feedback to inform product development and marketing strategies, ensuring our offerings meet and exceed user expectations
Skills and Experience
- Experience in community management and engagement, with the ability to foster a positive and active community around a brand or product
- Proven track record in digital marketing, with demonstrated success in growing brand presence and engagement in the direct-to-consumer (D2C) space
- Strong understanding of digital marketing channels and tools, including social media management, email marketing platforms, SEO/SEM, and content management systems
- An understanding of consumer segmentation to inform campaign development
- Excellent content creation and storytelling skills, with the ability to craft compelling messages that resonate with our target audience
- Analytical mindset, with experience leveraging data to inform marketing strategies and decisions
- Outstanding communication and interpersonal skills, capable of working effectively with cross-functional teams and building strong relationships with community members
- Creative and strategic thinker, with the ability to develop innovative marketing campaigns that drive growth and engagement
- You must be a self starter that can work with a high degree of autonomy in a fast-paced start-up environment
Benefits
You will join a small but experienced team, with the opportunity to work directly with the CEO and an established network of senior advisors.
The successful candidate can expect:
- Competitive salary
- Early stage employee stock options, providing a unique upside opportunity
- The flexibility to manage their time to achieve the agreed goals
- Training and development to support you in your role
This role is hybrid, based out of London or Amsterdam.