Job Description
Digital Marketing and Brand Manager Kidderminster
Digital Marketing & Brand Manager Kidderminster £34 – £39k Ref: AH387
Main purpose of the Digital Marketing & Brand Manager
To develop, implement, administer and evolve the digital marketing strategy for the Group businesses after an evaluation of the current situation
To work with the Group Marketing Operations Director to develop, manage plus evaluate quarterly and annual marketing plans
Plan and administer all web, SEO, PPC, email, social media, online PR and display advertising campaigns
Maintain and evaluate our social media presence and create content whilst liaising with the marketing team to grow followers and engagement
Measure and report performance of all digital marketing campaigns whilst assessing against goals – ROI and KPIs.
Identify trends, insights and optimise spend and performance based on these insights.
Be a primary contact with online agencies and partners
Evaluate emerging technologies recommending perspective and adoption across the business brands
Manage appropriate redesign and implementation of the company website
Manage all website content, creation of new pages, linking, creating SEO friendly copy and image uploads via CMS
Improve the usability, design, content, conversion and engagement of all websites
Evaluate customer research, market conditions and competitor data
Ongoing marketing team support for product placement, shows and events when necessary.
Objectives and Key Tasks for the Digital Marketing & Brand Manager
Day-to-day management of all websites and related digital platforms
Design and implement online surveys, e-shots and direct response campaigns
Manage consumer e-mail marketing campaigns to drive engagement and click through
Take responsibility for planning and budgetary control of all consumer focused digital marketing
Review new technologies and ensure the business is at the forefront or developments in digital marketing
Lead the digital strategy across the group of businesses
Build and maintain digital advertising campaigns, support other businesses when required – Google Ads, Facebook Ads & Instagram Ads etc.
Oversea sales contact and prospect management system
Oversea the extraction and manipulation of data from CRM systems
Generate data for sales campaigns
Oversea production of quarterly sales mapping reports for all businesses
Take responsibility for all phases of interactive and digital project planning, design and execution serving as the primary expert and point of contact for interactive platforms and system interfaces
Monitor internet copyright and data protection developments and communicate these to the Directors and senior management when appropriate
Regular analysis of website traffic and customer journey engagement using tools such as Google Analytics to produce bi-monthly updates to the Directors and senior management advising on trends and proposed actions
Build upon existing platforms, generating unique content for social media to engage with and grow our target audience
Ownership and completion of all manufacturer partner dealer marketing planners
Proactively getting involved with the sales process to understand the demand and requirements from the sales functions
Support marketing colleagues with attendance at shows and events when necessary
Maintaining existing and newly created online sponsorships
Salary is £34-39k OTE. It is based on experience and suitability and will be made up of basic and small bonus- basic is likely to be around £34 – 36k.
If this role is not quite right for you and you have similar skills and experience, please get in touch, as we are always getting new marketing, digital marketing, account handling, marketing communications, Events, Copywriters and PR Job roles in.
Green Shoots Recruitment Ltd is a Marketing, Account Manager, Digital Marketing, Marketing Communications, Marketing Strategy, Creative and Digital Recruitment Specialist covering the West Midlands and East Midlands.
The company is based on a solid foundation of 20 years of creative recruitment experience and are able to provide solutions for job seekers looking for a new career in Marketing, Account Handling, Digital Marketing, Social Media Marketing, SEO positions, PPC job roles Marketing Strategist, Marketing Communications including Content writing, creative marketing, digital, executive and sales jobs across Birmingham and the West Midlands. Filling a selection of Marketing, Communication, Creative, Digital, Marketing, Sales & Executive jobs at all levels in the West Midlands and East Midlands areas. Including; Birmingham, Cheltenham, Cotswolds, Coventry, Derbyshire, Dudley, Evesham, Gloucestershire, Hereford, Kidderminister, Leamington Spa, Leicestershire, Lincolnshire, Oxfordshire, Northamptonshire, Nottinghamshire, Shropshire, Solihull, Staffordshire, Stratford Upon Avon, Stourbridge, Stourport, Walsall, Warwick, Warwickshire, Worcester Worcestershire, Wolverhampton and surrounding areas.