Job Description
Job title – Digital Marketing (Digital Marketing Specialist) – 18 month FTC
Location – London
Grade - Assistant Manager
About Federated Hermes;
Federated Hermes, Inc. is a global leader in active, responsible investment management, with It will be $750.6 billion in assets under management, as of Dec. 31, 2023. We deliver investment solutions that help investors target a broad range of outcomes and provide equity, fixed-income, alternative/private markets, multi-asset and liquidity management strategies to more than 11,000 institutions and intermediaries worldwide.
Our clients include corporations, government entities, insurance companies, foundations and endowments, banks and broker/dealers. Headquartered in Pittsburgh, Federated Hermes has more than 2,000 employees in London, New York and offices worldwide. For more information, visit FederatedHermes.com.
Main Function of Role:
To add support and value to marketing across various digital touchpoints including emails, websites, marketing automation and data analysis.
What are the tasks and responsibilities of the role?
Key deliverables include, but are not limited to:
· Plan and develop comprehensive and integrated email campaigns
· Build email campaign canvas workflows in marketing automation tool and all associated campaign asset including, but not limited to, segments, emails, landing pages, forms and third-party integrations
· Act as primary marketing automation tool administrator and maintain data quality in marketing database, and support alignment with CRM system (SalesForce)
· Segment and leverage the marketing database for efficient and effective campaign targeting
· Generate and analyse email campaign performance reports; assess campaign performance; and make recommendations for campaign performance improvement and optimisation
· Execute email A/B tests for a test and learn approach
· Maintain email templates, ensuring best practice is maintained
· Work with marketing teams to create and execute email campaigns that support their objectives
· Make recommendations for email campaign automation and best practices
· Develop and manage various reports
· Liaise with other team members and internal/ external stakeholders in the delivery of digital activities
· Understand and ensure global compliance and opt-in policies are adhered to throughout all email campaigns
· Create and manage website content Understand and ensure Corporate brand and compliance standards are met
· Stay abreast of new trends, emerging technologies, regulatory and legal requirements
· Analysis of the effectiveness of campaigns and technology used in delivery
· Create and manage Salesforce marketing material records that serve as subscriptions
· Support marketing teams in generating invitation lists within Salesforce
· Monitor inbound communications from contacts responding to email marketing, and either reply or forward to appropriate contact owners
· Design/amend imagery to be fit for email and website purposes using approved editing software
· Other digital marketing tasks as assigned
Regulatory Responsibilities:
· Adhere to the FCA’s Conduct Rules, understanding that they set basic standards of good personal conduct.
Do you have the following experience?
- Experience of using Oracle Eloqua, Marketo or similar marketing automation tool at a system administrator level including data management is essential
- Demonstrable experience gained over 2-3- years of developing multiple email campaigns from design to execution to deliver business objectives is essential
- Knowledge and implementation of data privacy regulation such as GDPR within and email marketing context is essential
- Experience of working with CMS (such as WordPress) and CRM systems (eg. SalesForce) is strongly preferred
- Working knowledge of HTML and CSS is strongly preferred
- Working knowledge of Adobe Creative Suite including Photoshop, Illustrator, AfterEffects is preferred
- Prior knowledge and experience within digital marketing preferably within a business-to-business environment is preferred
Candidate Profile:
- Proficient knowledge of contemporary digital marketing best practices
- Advanced Excel skills
- To be comfortable with numbers and interested in turning data into actionable insights
- High attention to detail, organisation skills, and ability to multi-task to meet deadlines
- Able to work autonomously and at pace
- Comfortable managing several different process/systems concurrently
- Professional demeanour, strong communication and influencing skills, and ability to establish collaborative working relationships with remote internal and external stakeholders from across Business development and the wider business
- Strong project management skills with ability to identify and resolve problems
- Demonstration of technical understanding and the ability to effectively communicate technical ideas/proposals/challenges/questions to internal team members and stakeholders
- Positive, enthusiastic outlook with an ability to work at pace with accuracy
- Outstanding planning, organisational and evaluation skills with excellent attention to detail
- Responsive and resilient team player
- A passion about all things digital and interested in new technologies
- Able to project a positive image of the marketing team and display resilience, tenacity and high degree of professionalism
- Excellent spoken and written English; additional languages a great plus
We're looking for the best, whoever they are
We welcome applications from all eligible candidates, and we particularly encourage applications from eligible candidates from a Black, Asian and Minority Ethnic background, as these groups are underrepresented throughout the financial services sector.
If you would like to request a reasonable adjustment to the application and/or interview process (in line with the Equality Act 2010), please speak to your Recruitment Consultant or contact Federated Hermes Limited directly at HR@FederatedHermes.com