Job Description
Job Description
Location: Aintree, Liverpool (must be willing to work at oir head office for 3 days a week)
Do you want to be a part of an established top 5 UK beauty company, providing affordable quality cosmetics for over 30 years?
We are looking for a passionate Digital Marketing Executive, based at our Liverpool, Aintree office. You'll be a real team player, able to manage your own workload. We have big product launch plans for 2024, with our digital channels playing a huge part in our communications strategy, we are looking for a real self-starter who will live and breathe our brand, owning and helping to grow our online presence through our owned and retailer channels.
As a digital marketing executive you will be given freedom and full reign to make your mark, being actively involved in creation of content, paid media management, email comms, retailer support & reporting.
We are a small close-knit team, with an ambitious and fast-paced culture, looking for a commercially minded individual to join us on our exciting journey, bringing fresh and creative thinking.
The role and responsibilities:
Full management of Collection Cosmetics digital channels:
- Regular website updates, including optimised product uploads and activating promotions in line with sales plan
- Creation of product descriptions, website banners, blogs and any required online assets
- Management of email platform to deliver timely email communications, driving growth and conversion of database
- Work closely with social media executive to ensure NPD and communication activity aligns across all platforms
- Work closely with social media executive to deliver the TikTok live strategy including affiliate platform
Manage digital media strategy:
- Work closely with our agency partners to deliver our annual paid media strategy
- Planning, creating and supplying optimised video written content to deadline, driving awareness, traffic and conversion across our media channels
- Reporting monthly on all digital results, including Shopify, Google and SEMRush data to monitor and optimise performance of traffic, conversion & search ranking
Build and manage relationship with our key retailer partner:
- Act as key contact for our retailers and national account managers, ensuring all assets are provided and requests adhered to in a timely manner
- Briefing design teams for relevant in store POS or digital content
Creative eye for content and campaign ideation:
· Working with team to brief, plan and attend photoshoots.
- Creative thinking: involvement in brainstorms and generating new and exciting ideas for products, campaigns and content. Staying up-to-date with any industry launches, news or audience insights and trends to share with team.
About you:
- Driven, hard-working, and ability to manage own workload with support from Marketing Manager
- Strong written skills & knowledge of photo/video editing software (essential)
- Full understanding of paid media landscape (essential)
- Working knowledge of email, website platforms and SEO (mailchimp & Shopify experience essential)
- understanding of media lanasape (essential)
- 2-3 years experience in a similar role (desirable)
The package:
Competitive Salary – based on experience
25 days holiday plus bank holidays
Flexi-time with early finish Fridays
Hybrid working – 3 days in office
On-site parking
Access to Employee Assistance Programme
Quarterly team building days