Job Description
Job Description
Digital Marketing Executive
- Full time, salary based on previous experience
- Based in central Edinburgh office (hybrid working week - 2 office days)
- Reporting to Head of Sales & Marketing
Are you a talented and experienced Digital Marketing Executive? Busy B is a well-loved stationery brand based in central Edinburgh. Founded 25 years ago, this thriving business creates cleverly designed and stylish products that help busy women get beautifully organised and ready to enjoy life. This is a hugely exciting opportunity for a digital marketeer to help grow brand awareness and sales on busyb.co.uk. We are looking for a highly organised and proactive individual to join our friendly and talented team and play a key role in shaping the development of the brand online.
Key Responsibilities:
Ecommerce
- Develop and execute the digital marketing plan across all channels to deliver company objectives and targets, scheduling content creation in advance
- Create and drive website development projects, working with external agency as required
- Update and improve Busy B’s consumer and trade websites, merchandising pages to maximise sales performance
- Support and deliver website sales and digital marketing targets
- Leads on errors identified on site and works with external agency to resolve, escalating where required
- Create and analyse performance data and complete weekly tracking reports against agreed KPIs
- Input into consumer acquisition plan and support our digital marketing activity including SEO, paid ads, email, working with external resources as required
- Work closely with the external warehouse, updating on all website / product promotional plans
- Responsible for all updates to the consumer and trade Magento websites, ebay and new marketplaces as required including uploading all new season products and updating stock
- Create promotional offers in Magento and ensure T&C’s are accurate to enhance profitability
CRM
- Lead our CRM and email marketing initiatives, including weekly newsletters and email automation journeys, ensuring a focus on device and best practice
- Look for opportunities to cleanse the data and add to our growing database
- Testing email layouts
Digital Marketing
- Plan the monthly performance marketing budget, in line with ROAS objectives and return
- Manage our Influencer and PR Outreach, building relationships where possible
- Work with the paid media expert
- Implement the SEO plan/content
Shared Digital Tasks
- Customer service across social and inbox
- Assist with market and product research when required
- General administrative in support of customer service peaks/digital workload is lighter; telephone answering, post, recycling, stationery etc.
Required Skills & Experience:
- 2+ years’ experience working in digital marketing
- Proficient in using an eCommerce CMS system like Magento, Wordpress, Shopify or similar
- Experience using Analytics & trends to spot areas for website improvement and opportunities for sales growth
- Experience using email marketing platforms like Klaviyo
- Experience tracking and reporting sales figures and working to a target
- Strong understanding of eCommerce lifecycle and working in a fast paced environment
- Experience and broad understanding of SEO principles