Job Description
Digital Marketing Executive
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Salary: £32,000 per annum (dependant on experience)
Contract: Permanent
Working Hours: 9:00am-5:00pm (Monday to Friday)
Location: Bicester
The Digital Marketing Executive has specialist responsibilities in the area of planning, implementing, and managing a digital marketing plan for the business. They are tasked with maintaining and optimising website and social media channels, with a focus on visitor numbers and conversions to support the wider sales and marketing plan. They will work closely with the Product Marketing Executives in the team to ensure that campaigns have a strong digital element.
Your Main Responsibilities:
* Create digital marketing campaigns with the intent of creating leads and converting to paying customers including search, display and targeted digital campaign.
* Develop detailed briefs for campaigns creation from objectives, KPIs & deliverables.
* Continuously assess and report on the results of campaigns and implement improvements where necessary.
* Manage all website content, including online campaigns and photography, to create a branded and conversion focused experience.
* Measuring and optimising traffic flows and budgets to maximise return on investment.
* Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
* Produce new and engaging content across the website and social media channels, ensuring that all content is optimised to drive SEO.
* Coordinate with external contractors to improve marketing techniques and advance our marketing results.
* Identify the latest trends and technologies affecting our industry.
* Contribute to company and industry blogs and manage e-communications.
* Responsible for effective spending of marketing budget on digital campaigns, in collaboration with the Product Marketing Executives
* Plan and monitor the ongoing company presence on social media (LinkedIn, YouTube).
* Drive for an increase in audience growth and engagement on social media channels through campaign work.
What you need:
* Skilled in the area of creating and developing strategical digital marketing plans in a B2B environment, maximising digital opportunities.
* Strong expertise in the area of creating a well-defined website strategy, including developing and managing online advertising campaigns, building brand awareness and positioning and supporting sales and lead generations.
* Demonstrable experience of leading and managing SEO/SEM
* Solid knowledge of working on websites written in WordPress
* Strong in the area of planning and delivering digital campaigns that engage, inform and motivate the target audience.
* Experience of planning and implementing social media marketing strategies across social media platforms including LinkedIn and Twitter.
* Competent in the use of Google Analytics, HubSpot Marketing Professional, SEMrush and other website analytical tools, identifying trends and transferring this information into our digital strategy to drive business opportunities.
* Excellent user knowledge of Google AdWords with proven results of increasing brand exposure and making a powerful impact to the target audience.
Benefits:
* Discretionary profit share bonus scheme.
* 27 days annual leave + bank holidays.
* Death in service scheme.
* Workplace pensions.
* Hybrid working scheme.
We try our best to inform everyone on the status of their application. However, should you not hear back from us within 5 working days, you have unfortunately not been successful in your application for this position.
No language contained within this advertisement is intended to unlawfully discriminate on the grounds of protected characteristics, under The Equality Act 2010.
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