Job Description
This is a position for a numerically-driven individual who has experience managing PPC campaigns but is looking to broaden their experience through exposure to new digital channels. In addition to PPC you will be responsible for social media (paid) and you will also be the first point of contact with our digital agency that currently looks after our affiliate campaigns. You'll have a rare & exciting opportunity to be involved in many other aspects of marketing in addition to your core skills that you already possess.
What does the job involve?
The key responsibilities of the role are:
- Implement PPC advertising strategy, analyse results and recommend changes based on company growth targets.
- Run paid social media campaigns on Facebook, Instagram, Twitter and LinkedIn.
- Work with the wider marketing team to ensure that their campaigns and promotions are reflected in both PPC and Social.
- Work with the web team to implement SEO changes to the site.
- Use Google Analytics and Excel to report on the success of campaigns.
- Be the first point of contact with our agency partner for all our affiliate marketing activity.
- Assisting the Digital Marketing Manager and Head of Digital with other acquisition campaigns.
We are looking for someone who has:
- *Minimum* 12 months’ experience of Google Ads (formally AdWords) proven in a PPC role
- A mix of campaign planning, monitoring and optimisation skills, preferably within a financial services company (or other regulated sector)
- Experience managing corporate social media accounts (including running paid campaigns)
- Knowledge of how PPC fits in with SEO, Programmatic Display & other digital marketing channels
- Ability to multitask across campaigns with a keen attention to detail
- High levels of integrity, autonomy, and self-motivation
- Knowledge of social media and/or affiliate marketing would be a distinct advantage but not a requirement
About Us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK, with over 382,000 customers using our award-winning platform propositions to manage assets totalling more than £72.8 billion. Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.
Headquartered in Manchester with an office in central London, we now have 900 employees and have been named one of the Sunday Times ‘100 Best Companies to Work For’ for three consecutive years.
In return for your hard work you will be entitled to:
- 24 days holiday increasing up to 30 days with service, plus bank holidays