Job Description
Job Description
My client, a luxury ecommerce brand with over 120 years of heritage, is seeking a talented Digital Marketing Executive to join their team. You will collaborate closely with the Digital Marketing Manager, the digital team, and external agencies to enhance online marketing campaigns. This pivotal role offers a unique opportunity to make a significant impact within the organisation.
You will be responsible for defining and executing a comprehensive multi-channel marketing strategy, managing marketing spend budgets and ROI across various acquisition channels such as PPC, SEO, display, paid social, affiliates, and email, while also supporting the onsite content strategy. Additionally, you will produce reports for the Ecommerce team, conduct monthly digital marketing reporting, and analyse performance marketing campaigns.
You should have confidence in handling numerical data is essential, along with excellent written and spoken communication skills. You will have strong time management and organisational skills with keen attention to detail are a must. Experience with Google Analytics is preferred along with a proactive and hands-on approach, and visual and aesthetic awareness. Copywriting experience would be advantageous.