Job Description
Events Digital Marketing Executive within Broadcast Tech & Sport Group.
About Media Business Insight ( Part of GlobalData PLC)
Media Business Insight Limited (MBI) is based in Temple, London and owns a unique portfolio of leading multi-channel subscription-based brands, offering content and insight to key decision-makers and creatives in the media industry across TV, advertising, film and marketing services.
MBI brands include Broadcast, Screen International, KFTV, The Knowledge, Production Intelligence, and ALF Insight. MBI was recently acquired and is now part of Global Data Plc.
Broadcast Intelligence is an online platform that provides commissioning briefs from UK, US, and SVoD commissioners.
Role
We are looking for a talented and enthusiastic Events Digital Marketing Executive seeking to progress their career in a growing company.
A successful candidate will work within our marketing team on a day-to-day basis and enable internal communications with other departments within GlobalData such as Event Operations, Sales, Editorial, Finance, etc.
This varied role will cover the full cross-channel marketing mix at a secondary level.
Key Responsibilities
Digital/website
- Undertake maintenance and basic updates to CMS style event websites (currently WordPress and ASP).
- Write compelling copy and build emails in marketing platforms (Campaign Monitor).
- Oversee the daily management of the marketing database, keeping all company data accurate, up-to-date and GDPR compliant.
- Assist with implementing effective, targeted integrated multi-media marketing campaigns for events which drive retention, acquisition, and brand loyalty.
- Measure and report on the success of all digital campaigns.
Social Media
- Create comprehensive social media marketing plans and schedule in line with the wider social media strategy.
- Market our portfolio of events across all relevant social media platforms and populate with engaging content in-line with the brand voice.
- Measure and report on the success of social media marketing activities.
General Marketing
- Assist with the delivery of the Marketing Plan in line with the overall company strategy.
- Coordinate, manage and update the Events Marketing Calendar for all Marketing activities and share with the relevant teams.
- Generate leads, build data, increase industry awareness, and build the various event brands social audiences.
- Write creative copy for social media, digital and off-line marketing collateral.
- Manage and maintain the marketing collateral.
- Provide general admin support for the Marketing team, as required.
- Liaise with internal stakeholders to ensure sales, design, production, sponsorship sales and logistics are fully aligned, and key deadlines are met.
Design/video (not essential)
- Update visual content based on the overarching campaign design (basic Adobe CS skills required – Photoshop, Illustrator, and specifically).
- Edit and update video content where relevant (Adobe Premiere Pro) for social and digital campaigns.
- Create and deliver basic sponsorship presentations for sponsors and the sales team.
Audit
- Ability to investigate data and compile reports (a comprehensive knowledge of MS Excel and formulas, etc. required).
Requirements
- A University Degree or equivalent in Marketing/Business or similar qualifications (CIM/IDM).
- Minimum of 3 years of solid marketing experience.
- Strong IT skills, with a good grasp of MS Office software, are essential, and Adobe Creative Suite knowledge (e.g., Photoshop, InDesign, Illustrator, and Dreamweaver) is desirable.
- Excellent communication skills: the ability to proof-read and copywrite is essential.
- Practical experience in using CMS for websites, social media channels and generally to be digitally 'savvy’.
- Strong organisational skills and ability to manage multiple projects and adhere to tight deadlines under pressure.
- The ability to work in a small team, with the opportunity for growth and development.
- Willingness to learn and adopt a proactive approach to self-education.
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, GlobalData is proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
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