Job Description
Job Description
JOB TITLE: Digital Marketing Executive
REPORTS TO: Digital Marketing Manager
JOB PURPOSE
Anthropologie is a constantly evolving brand and has experienced incredible growth over the last few years. We need talented, dynamic and creative people to join us on this exciting journey. This is an exciting time for our business, and we require people that are passionate about our brand.
We are looking for a Digital Marketing Executive to join our Ecommerce team to support driving the growth of EU customer acquisition across Paid Search, Paid Social, Display, Affiliates and SEO. It goes without saying you’ll love all things Anthropologie and ideally have experience working within an online, retail environment!
What You’ll Be Doing:
- Supporting the Digital Marketing Manager in the execution of the Anthropologie EU digital marketing strategy
- Producing weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities
- Through analysis, seek opportunities to drive growth & optimise performance across marketing channels
- Regular liaison with the external digital marketing agencies, aligning & guiding them on opportunities to deliver performance
- Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities
- Plan and book promotional activity across key affiliates in line with our marketing calendar
- Support the running of our paid social marketing, through optimised investment and review of ad performance
- Support on delivering clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts
- Partner with the ecommerce trading and web production team on any SEO recommendations and optimisations
What You’ll Need:
- Relevant degree or experience in digital marketing channels
- Experience working within marketing retail ecommerce business
- Experience of delivering business goals across marketing channels
- Analytical and good numeracy skills
- Strong communication and organisational skills
- Excellent attention to detail
- Willingness to learn and ability to pick up new skills quickly
The Perks
- Flexible start and finish times
- Bring your dog to work
- Employees Assistance program to support with mental, physical and financial health
- Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount off external gym memberships
- Private Medical Insurance
- Up to 40% off at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!)
- One paid day to either volunteer or fundraise for a charity of your choice
- Cycle to work scheme, season ticket loan
- We offer structured support within the business alongside continued learning and development