Job Description
- Join a market-leading global team
- Competitive salary
- Company culture committed to diversity, inclusion & fun
We are seeking a dynamic and results-driven Digital Marketing Executive to join our marketing team in London . The ideal candidate will be responsible for developing, implementing, and optimising our digital marketing campaigns across all digital channels. This role requires a strong understanding of current online marketing strategies and best practices to drive growth, engagement, and brand awareness.
Key Responsibilities:
- Campaign Management: Plan, execute, and manage digital marketing campaigns across various channels, including social media, paid channels, email marketing and the website.
- Content Creation: Collaborate with the content team to create engaging and relevant content for websites, blogs, and social media platforms. Ensure all content aligns with the brand's voice and goals.
- Social Media Video Creation: Film and edit video content for our social channels using Premier Pro. Bring fresh new ideas and latest industry trends to create engaging content.
- SEO & SEM: Optimise website content and structure for search engines to improve organic search rankings. Support paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
- Social Media Management: Develop and execute social media strategies to increase brand awareness and engagement across platforms such as LinkedIn, Instagram, TikTok, Facebook and X.
- Email Marketing: Design and execute email marketing campaigns, including newsletters and sales outreach. Analyse campaign performance and suggest improvements.
- Analytics & Reporting: Monitor and report on the performance of digital marketing campaigns using tools like Looker Studio, Google Analytics, social media analytics, and other metrics. Provide insights and recommendations for improvement.
- Collaboration: Work closely with the Sales team, Creative team, and external agencies to ensure cohesive and effective marketing strategies.
- Competitor Analysis: Keep abreast of industry trends and competitor activities to inform digital marketing strategies and maintain a competitive edge.
Must-have skills and qualifications:
- At least 2-3 years' experience from a creative agency or in-house position on managing social media channels and campaign performance.
- Demonstrate the ability to understand and communicate social media engagement metrics.
- Outstanding proofreading and editing skills, with strong attention to detail.
- Sound knowledge and interest in social media with an understanding of the latest trends.
- A passion for video creation and editing.
- An effective communicator - through your excellent writing skills and ability to collaborate.
- Can confidently work on multiple projects with different objectives simultaneously and meet deadlines.
- Good time management skills, including prioritising, scheduling, and adapting as necessary.
- Knowledge of core digital marketing concepts, including paid advertising and web analytics.
About Us
Powering the people behind tech and innovation
At FDM, we proudly work as a team. Our purpose is to create and inspire exciting careers that shape our digital future. We want to make sure that the opportunity for a career in tech is made available to as wide an audience as possible. We are proud to be an equal opportunities employer: it enables us to attract, recruit, train and deploy incredible people.
FDM Group is committed to equal opportunities and welcomes applications that reflect the diversity of our wider community.
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