-
Job Description
I am pleased to be supporting a local client with the search for a Digital Marketing Executive to join their team. This role involves a broad range of physical and digital marketing activities, supporting the company’s commitment to excellence in design, manufacture, and customer service. Please read on for further details:
Day-to-day of the role:
- Develop and maintain relationships with key stakeholders, both internal and external.
- Collaborate with media vendors and publishers for promotional activities.
- Enhance the awareness of the Group brands and develop customer relationships.
- Identify suitable publications for promotion, manage bookings, and ensure content aligns with company brand.
- Write and proofread editorial copy for online and print campaigns.
- Create and publish case studies.
- Organise promotional shoots with external photographers and videographers.
- Produce in-house rich media content, including images, videos, and blog posts.
- Manage social media channels to boost audience engagement.
- Monitor marketing campaign performance using Google Analytics and other metrics, and report on results.
- Maintain and distribute printed marketing materials.
- Identify and book exhibitions/trade shows, ensuring brand consistency.
- Update and maintain customer databases and CRM systems.
- Participate in brainstorming and strategy planning sessions.
- Manage budget tracking and KPI reporting.
Required Skills & Qualifications:
- Proven experience in marketing, with a strong understanding of both physical and digital marketing strategies.
- Excellent communication and relationship-building skills.
- Proficiency in writing and proofreading editorial content.
- Experience with social media management and content creation.
- Ability to analyse campaign performance and produce reports.
- Knowledge of CRM systems and database management.
- Creative thinking with an eye for design and detail.
- Strong organisational skills and the ability to manage multiple projects simultaneously.
Benefits:
- 8% company pension contribution.
- Annual pay review.
- Generous holiday entitlement.
Please apply online now if the above role is of interest.