Job Description
As a Digital Marketing Lead (Growth Team) at CTI Digital, you will lead the strategic planning and execution of a range of digital marketing services (SEO, PPC, Social, Influencer, Email) working with the specialists in those teams to deliver the work.
You’ll ensure the team of digital marketing specialists who comprise the Growth team understand our clients’ objectives, we have solid strategy to achieve the objectives and we have translated the strategy into an actionable plan. You will then oversee the delivery of that plan, ensuring the work is exceptional, we’re hitting our KPIs and the client’s expectations are being met or exceeded.
You will cultivate strong relationships with both clients and colleagues, driving the client’s growth through the delivery of exceptional digital marketing services.
Key Responsibilities
Ensure clients' needs, business goals and objectives are understood
Lead the communication and collaboration between the client and the digital marketing team as the primary point of contact
Lead the execution of digital marketing campaigns across various channels
Take ownership of the creation of comprehensive and clear briefs for internal teams, detailing project objectives, KPIs, and requirements
Ensure realistic project and campaign goals are formulated and agreed upon
Ensure campaigns are executed within established timelines and budget constraints
Analyse and report campaign performance metrics, identify areas for improvement and proactively recommend data-driven optimisations to enhance campaign effectiveness
Strategically distribute budgets across diverse digital marketing channels, ensuring optimal utilisation to achieve maximum ROI
Conduct research and analysis to gain a comprehensive understanding of the client’s industry landscape and current performance
Cultivate and nurture strong relationships with key clients
Independently develop and present digital marketing strategies and proposals aligned with client objectives
Provide clients with regular updates on budget utilisation, showcasing your ability to manage financial aspects with precision and transparency
Address client concerns, showcasing a proactive approach to problem-solving
Demonstrate the ability to independently assess situations, identify root causes, and implement effective solutions
Keep abreast of industry trends, emerging technologies, and changes in digital marketing platforms
Make sure the team and clients are aware of industry changes relevant to their projects
Essential
Solid understanding of the digital marketing landscape
4+ years experience in a digital marketing role in a digital agency environment
Ability to develop digital marketing strategies and think strategically about how to achieve a growth objective and how to carve up a budget accordingly
Impeccable communication and presentation skills
Ability to independently manage digital marketing projects
Knowledge of social, paid, SEO, email and how they should work together to grow a business
Demonstrable experience in delivering excellent customer or client services
Reporting expertise using Analytics data
Ideal
Experience of project management systems like Jira
Experience of working with senior stakeholders on the client’s side
Location:Our head office is Manchester city centre (Ancoats) - we adopt a hybrid working model (2 days in the office per week)
Salary:£38k - £44k
Why CTI Digital?
Having recently received a £25 million investment, CTI is now on an accelerated path with growth in several areas across the business and its other brands. We are committed to ensuring our employees have the best possible opportunities to learn and develop along the way, offering continued professional development days for all levels of the business with a dedicated budget. We pride ourselves on providing high-quality services to clients and recognise the hard work that our staff do that's why we also offer many other benefits including:
- 28 days annual leave, in addition to the bank holidays
- Six days per year for your continuing professional development (CPD)
- Personal training and development fund
- Bonus scheme
- Workplace nursery scheme
- Health cash plan
- Cycle-to-work scheme
- Life assurance scheme
- Flexible working hours
- Employee Assistance Programme
- Annual subscription to Leafyard, a mental wellbeing platform
- Pension 4% matched
- Free breakfast on a Monday (if in the office)
- Company socials
At CTI Digital, we are committed to fostering an inclusive, equal and diverse workplace. We encourage candidates from all backgrounds & communitiesto apply. If you are a skilled professional with a passion for digital transformationto help businesses succeed, we would love to hear from you. You can also find out more about our work with equality, diversity and inclusionhere.