Job Description
Role: Digital Marketing Manager
Location: Chester
Hybrid: 2 days in the office 3 WFH
Salary: £55,000 + Package
Industry: Consumer brand, retail/ lifestyle
We are delighted to be partnered with this leading consumer brand as the successfully continue their growth plans.
If ever their was a time to join, it is now… they offer the security of a marketing leading, heritage brand, as well as the ‘blank canvas’ of their new digital transformation project.
Aided by investment in tech and digital, this role will see you launch a new digitally lead marketing strategy, and building out a new ‘testing’ culture. A new role (and focus) to the business, that has complete buy in and desire to success by the wider marketing team. (Circa 20 people).
You will have 3 direct reports and well and an excellent Digital/ Paid Media agency.
Headlines of the brand:
- Strong brand name
- Hertiage brand, trading for 60+ years
- £100 million + turnover. YOY growth in the last 5+ years
- Excellent in-house team and digital agency support.
The key focus of this role is:
- To manage the brands Paid Media strategy, driving quality traffic to the website. Managing a Paid Media budget £1million+.
- Working with the in house SEO team across all areas of SEO, improving the number of leads to the website which already sits at an impressive %
Key responsibilities might include:
- Total ownership over the Digital Marketing Strategy, strategic planning across Paid Media (PPC), SEO and Social.
- Management digital budgets, to drive quality leads to the website. Measure ROI.
- Analyse data and metrics to measure campaign effectiveness and make data-driven recommendations for improved performance.
- Producing performance reports to senior stakeholders.
- Managing 3rd party agency relationships with their high performing digital marketing agency.
- Work closely with the wider marketing team to ensure campaigns align as a multi-channel marketing strategy.
A real opportunity here to make your mark, and do more than maintain the day to day – to build something out for this already impressive business.
Please reach out or apply for this role if you want any more information shared.