Job Description
Digital Marketing Manager – Curl Specialist – Central London – £38-40,000
Are you a digital dynamo with curly hair and creativity?
Can you drive influencer and social media campaigns, using your own curls to show how it’s done?
Join a breakthrough, disruptive haircare company and lead electrifying marketing campaigns that light up social media, woo influencers, and forge powerful partnerships.
Use your creativity and digital know-how to captivate and inspire the vibrant curly hair community. You will showcase the brand’s fabulous products on your own hair, so a head full of curly or textured hair is a must for the role.
Key Responsibilities:
- Develop and execute social media and influencer marketing strategies
- Produce engaging content and manage the newly launched TikTok channel, plus new channels in future
- Identify and onboard UK-based influencers as brand partners
- Grow the brand’s curly hair community through strategic collaborations
- Analyse campaign performance and seek out new opportunities
- Embrace an entrepreneurial, creative approach to marketing
Candidate Requirements:
- Demonstrable experience in digital marketing or social media within personal care; ideally haircare
- A deep understanding of what motivates the curly hair audience, how to engage and educate them and what makes curly hair unique
- Demonstrable video creation and editing skills
- An enthusiastic, organized team player who thrives in a fast-paced environment
- A strong interest in ecommerce, digital marketing, and all aspects of social media
This is a hybrid role, with 3 days per week in the Central London office.
Ready to shape the future of haircare, one curl at a time? Apply today! Email your CV to ae@arthuredward.com quoting job ref AE593289B.
Arthur Edward is a leading beauty, personal care and FMCG recruitment agency. We find top talent along the product lifecycle to innovate, launch and market bestselling cosmetic and beauty products.