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Job Description
Qualifications
- Educated to degree level or equivalent in Marketing, or a digital-related field
- Google AdWords Certification.
- Google Analytics Individual Qualification (IQ).
- Significant experience in digital marketing and communications, growing a brand's presence, traffic and sales/conversions as well as tracking ROI.
- A solid understanding of Google Analytics and related tracking technologies.
- Excellent knowledge of social media platforms, especially LinkedIn Ads, Facebook Ads, Twitter Ads, Pinterest, YouTube and Instagram, with a strong sense of different community behaviours and experience using social media to drive ROI and business goals.
- Experience with digital media buying and remarketing tactics.
- A solid understanding of how to analyse campaign effectiveness, recreate successful campaigns, and optimise sub-optimal campaigns.
- Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.
- Adept at quickly learning a broad array of technologies and applying that knowledge to real world business problems.
- A proven success in a high growth, rapidly changing environment.
- B2B events marketing experience and ability to adapt quickly to different business verticals.
- Experience with working and managing campaigns with external agencies.