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Job Description
Well, what about the team?
Performance Marketing is that area of the business that looks after digital user acquisition. What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register.
Among the channels we are using to drive traffic:
- SEO
- Affiliation
- Programmatic
- Paid Search
- Paid Social
- and many more
In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution.
When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximisation.
So, what will you be doing?
- The set-up of Digital Media campaigns including coordinating creative assets and tracking URLs
- Implement ongoing changes to live campaigns to ensure they are running as efficiently as possible
- Liaise with media companies (such as Facebook and Google) to ensure effective and accurate delivery of our campaigns
- Perform analysis of live or historical campaigns to detect trends in the data with a view to improving the performance of current and future campaigns
- Work with our in-house design team to develop new ad creative
- Communicate campaign performance and any learnings to the team and senior stakeholders on a regular basis.
We’re looking for someone who’s recently graduated with a scientific or numerical based degree.
This is an entry-level role so no previous marketing experience is necessary. If you have a natural grasp of numbers, like making evidence-based decisions and are results-driven then this is a great opportunity to learn all about display marketing in an ambitious environment.
Key Skills:
- Strong aptitude for data analysis
- Good working knowledge of Microsoft Excel, experience with Pivot Tables is desirable
- Excellent attention to detail
- Natural, methodical problem solver
- Highly effective and clear communicator, both verbally and in writing
- Focused and highly organised
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Employer: Bally's Interactive (@BallysCorp )Location: London, UK
Posted Date: 11/01/2024
Expiry Date: 11/05/2024
Type: Full-Time
Categories: Digital Marketing / Marketing Technology, Creative / Content Operations / CMS
Ref: DN-JB-1608
Added by: DAM News Administrator
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