Job Description
An established, global, B2B SaaS company are looking for a Paid Media Specialist to join their team. You will be managing the paid digital media budget to generate leads through whitepaper downloads, demo requests and data capture across LinkedIn, Search and Display. Using a working knowledge of b2b lead generation you'll be identifying optimisation opportunities and reporting on results. Working closely with international marketing managers, you will develop and own specific paid media strategies for individual regions and report on their success.
About You:
- Notable experience managing a significant paid marketing budget, managing ads and driving leads.
- A confident communicator, who is able to work collaboratively with the wider team to set strategy and achieve desired KPIs.
- Experience adapting budget and strategy across different regions.
- Comfortable using various tools, such as Google Ads, LinkedIn Campaign manager and other digital media channels.
What You'll Be Doing:
- Owning paid media strategy across LinkedIn, Search and Display.
- Working with international Field Marketing Managers to identify strategy and key words, working towards the region’s objectives and KPIs.
- Managing the monthly paid media budget, adjusting where necessary based on strategic insight and opportunities.
- Managing ‘evergreen’ activity whilst conducting specific and targeted campaigns.
Where You'll Be Based:
This is a fully remote Paid Media job but you must be based in the UK, with full UK right to work. Sponsorship is not available for this role. On the rare occasions that you need to attend the office you’ll be in the Yorkshire area so for those wanting to be in on a more regular basis you’d be ideally based in Leeds, York, Harrogate or similar locations.