Job Description
(PR, Strategy, Client Services, SEO, Paid)
- Digital PR Manager
- Client Services - Creative Team
- Folkestone, Kent/Hybrid - The candidate will need to be based in the UK as they will be required to visit their office in Folkestone for training/team days/client meetings. This is a hybrid role with a minimum of three days a week at their office.
- Permanent, Full Time.
- £29,001 - £37,000 + Unlimited Holidays
Company:
A multi-award winning Marketing business with clients across the UK and Europe, are looking for a Digital PR Manager to help them take their creative offering to the next level.
They champion diversity and flexibility, valuing each team member’s contribution to their clients’ success. If you are looking to tackle exciting challenges and build on your expertise in the creative industries, we would love to hear from you.
Overview
If you are a strategic thinker with a trusty little black book and a passion for digital PR, you could be just what they are looking for. Their Creative Team is passionate about crafting impactful creative strategies, including PR campaigns that drive engagement and growth for their clients.
They are looking for an experienced Digital PR Manager to join their team and lead their PR efforts across various digital channels. As a Digital PR Manager, you will be responsible for developing and executing digital PR strategies that enhance their clients' visibility and reputation online. You will work closely with the rest of the team on aligning with organic social media and content activity, as well as working with their SEO, Paid and Account Management teams to create cohesive campaigns that deliver measurable results.
The Role:
- Develop and implement digital PR strategies to meet client objectives and KPIs
- Build and maintain relationships with journalists, bloggers, influencers, and media outlets
- Create and distribute compelling press releases, articles, and other PR materials
- Monitor and analyse media coverage and PR campaign performance
- Stay up-to-date with industry trends, tools, and best practices in digital PR and online reputation management
- Train the wider team on PR best practices, techniques, innovations etc
- Support on the creation of sales collateral and attend pitches, where applicable, for PR-related sales
- Liaise with clients on PR activity, including explaining ideas, evaluating activity, and responding to queries
The Person:
- Be confident in building new relationships with relevant media outlets/press network
- Comfortable with full campaign output - from planning (campaign ideation, sign off, planning, media list sourcing, press release prep, etc) to execution (media outreach and management, reporting, client comms, etc)
- Be an effective copywriter and experienced press release writer
- Commercial awareness, comfortable pitching to clients/supporting on sales documentation
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Strong problem-solving skills and the ability to work independently
- Exceptional attention to detail
- Exceptional communication skills, with a knack for explaining complex concepts clearly and effectively
- Ability to handle multiple projects and priorities without missing a beat
- Excellent presentation skills
- A team player
Requirements:
- Proven experience as a Digital PR Manager or in a similar role
- Strong understanding of digital marketing, SEO, and social media
- Demonstrated ability to build relationships with media and influencers
- Experience in creating and executing successful PR campaigns
- Proficiency in using PR and media monitoring tools
- Strong analytical skills and the ability to interpret data and provide actionable insights
Benefits:
● Up to £37,000 depending on experience
● Opportunity to work with a diverse portfolio of clients
● Supportive and collaborative team environment
● Supported autonomy in the role
● Healthcare cash plan for you and your children, including money back on dental, optical, and skeletal services,
referrals, and 24/7 access to both doctors and counsellors
● Flexible Working - WOW policy
● EAP scheme
● Free drinks, and snacks
● Office - games, gaming, sports tables
● Training, conferences, external training
● Free lunch, snacks and drinks
● Social days & nights out
● Pension
● Christmas and Summer Parties
● Involvement in charity
● Birthday's off
● Financial advice support
● Additional benefits after probation:
○ 10 days sick
○ Unlimited Holiday