Job Description
Digital Shopper Marketing Manager – Major Food Brand
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c.£40K - £45K plus benefits package
Peterborough Area - Agile/Flexible Working
TP885653
Agile/Flexible working with 1-2 days/week office based
Exciting and challenging opportunity to bring your proven digital and shopper marketing skills and commercial savvy to this hugely well-known food business, part of a multinational food company with multiple brands.
With experience in shopper, customer, digital or perhaps brand marketing, or maybe in an agency role, this is a super opportunity to bring your creativity, commercial savvy and knowledge of on-line retail/eCommerce channel to a challenging new role connecting the company’s consumers and brands through dot.com marketing strategy and plans.
Our client is a major FMCG business with a portfolio of much-loved food brands and ingredients with incredible heritage and ambitious plans. We’re looking for a talented, hands-on and ambitious person to join the team; someone who will work closely with the brand and NAM team to create digital shopper activations for the entire portfolio of brands – compelling and effective activity that aligns to category visions and customer plans, and drives consumers through the purchase funnel from product discoverability and awareness to conversion to purchase. This is a great opportunity to gain real autonomy and hands-on responsibility, working on a brand used in tens of millions of kitchens across the UK.
Key Responsibilities include:
- Supporting the Head of Digital Marketing to develop the company’s dot.com shopper marketing strategy and lead the agenda for these key sales channels and accounts.
- Developing and executing relevant channel plans aligned to category vision and both customer and brand plans which drive a full consumer purchase funnel journey for shoppers.
- Building and managing best-in-class integrated digital shopper marketing plans for the business, supporting each product range as well as supporting innovation plans
- Leading the development of a highly engaging customer digital activation calendar from both a brand and event-led approach.
- Working with the sales team to bring the plans and calendar to life for retailers to secure support and activation.
- Working with the Head of Digital Marketing, sales and brand teams to set objectives and KPIs and deliver these within agreed budgets.
- Measuring the effectiveness of campaigns and ROI, making recommendations to improve and optimise.
- Day-to-day management of digital shopper agencies for both creative and channel execution.
- Utilising tools including Brandbank and Bazaarvoice to create exceptional stand-out of all brands, initially auditing all product listings to make them optimal, and improve conversion rates.
- Developing tools and assets that can be utilised to drive value growth.
- Conducting competitor analysis and sharing findings with internal stakeholders.
- Ensuring marketing plans evolve with upcoming trends as well as the changing digital landscape and technologies.
Skills & Experience Checklist
- A minimum of 3+ years proven track record of success in a commercially-focused role – shopper marketing, digital marketing or perhaps brand or category marketing.
- Excellent knowledge of digital shopper marketing techniques, on-line marketplaces, and ideally Brandbank and e.fundementals.
- A deep understanding of digital channel dynamics, customer strategies, shopper behaviour, and digital activation best practise.
- Hands-on experience developing marketing plans that drive the consumer 'path to purchase' in a multi-channel digital marketplace.
- Approachable and personable with strong presentation and influencing skills, able to build excellent working relationships at all levels of the business.
- Strong organisational and planning skills with the resilience required to deliver great results in a busy environment.
- A curious self-starter and thinker who is hungry for growth, able to prioritise their workload and work proactively and collaboratively within a hybrid working environment.
- Strong team player with a can-do attitude and drive for achievement
If you are excited by this challenge, talk to us now. This is a great opportunity to bring your skills, experience and flair to an exciting and challenging role, in which you will be able to make a significant on the business. Contact: Adam Tarsh at adam@tarshpartnership.co.uk