Job Description
Why FleishmanHillard?
We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity.
We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.
The team
Within TRUE Global Intelligence (TGI), we are passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, the media, businesses and markets. Our clients not only look to us to help provide them with business-critical answers for today, but to use this knowledge to innovate and plan for the future.
We’re a friendly, hard-working and curious team of researchers and analysts from a wide range of backgrounds. We conceive and deliver both research, measurement and evaluation strategies for clients and teams across the agency.
Our mission is to put intelligence at the heart of all that the agency delivers. We work across the agency’s entire client portfolio, providing research, analytics and intelligence services focused on corporate reputation, brand marketing, patient awareness, stakeholder engagement, tech innovation, B2B sales and product launches.
The role
As a Director in the team you will lead in developing and executing comprehensive research strategies that inform, enhance and measure our client’s communication campaigns. This role is pivotal in ensuring that our clients' communication efforts are data-driven, effective, and aligned with their overall business objectives.
Key focus areas include:
- Lead development of research and measurement strategies and plans, providing oversight and guidance to the team in executing these projects effectively
- Collaborate with colleagues to bring quality research to our client engagements and deliver outstanding insights that provide high-quality results for the client.
- Engage directly with clients to provide strategic counsel throughout all stages of the process and deliver exceptional research that meets the clients’ business needs and solve specific client business problems.
- Responsible for revenue growth and profitability of client accounts to meet financial goals.
- Participate in internal and external new business pitches and proposals including the production of audience diagnosis and market research to deliver insights and testing methodologies to inform and validate strategic and creative options.
- Direct the pricing of projects to provide value to clients while meeting financial goals.
- Actively engage in business development to identify, prioritize and amplify opportunities.
- Monitor and forecast business performance and the costs and resources.
- Take a consultative approach to designing, selling and executing using appropriate methodologies and tools to meet clients’ needs.
- Bring new ideas into practice and help develop them for commercialization and the benefit of both the client and team.
- Establish trust, respect and credibility as a leader and business partner.
As a senior member of the firm, your remit will also involve making wider contributions to the agency overall. This will include leading and supporting cross-office initiatives in respect of marketing, business development, strategy and culture.
About you
- Experience in market research, marketing, insights, analytics, strategy development, or consultation.
- Experience with various types of research engagements including: corporate reputation, media monitoring, thought leadership, measurement and optimization and brand position.
- Strategic thinker who understands marketing/communications strategy and how to use research methods and analysis to deliver actionable findings for clients.
- Track record of building successful relationships across organizations to promote the impact and value of research, analytics and insights.
- Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical terms.
- Ability to turn data and analysis into insights and metrics that can be actionable in the context of marketing strategies and campaigns.
- Strong knowledge of marketing, traditional, social and digital media and content development, social and web site analysis and consumer targeting tools and vendors.
- Quantitative research experience, potentially including media analysis, automated dashboard development and reporting, knowledge of social media publishing and listening tools and digital analytics.
- Proven track record developing business, and experience writing and presenting proposals.
- Experience managing project financials to ensure projects stay on budget and are profitable.
If you have experience in the above, are eligible to work in the UK and can commute to our Bankside office at least 3 days a week, we'd love to hear from you!
What we offer you:
- A warm and friendly team with a fantastic portfolio of global and UK clients
- A truly global network, the opportunity to be part of multi-market campaigns, regularly working with colleagues across the globe.
- Global mobility, a programme of short-term or permanent exchange opportunities, particularly in EMEA or the US.
- A strengths-based L&D framework with an in-house coach and development opportunities for career defining work.
- Flexibility. We’ve fully embraced hybrid and flexible working. We have a great office and human contact remains an important element of our culture
- Work-life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it.
- Culture Club – from office manicures, nutritionists, inhouse massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get-togethers.
- Opportunities to join our Employee Resource Groups (global and local), the Shadow Board or DE&I Steering committee.
- A Career Guardian Scheme for underrepresented talent and mentorship opportunities
- Pro-bono comms, volunteer opportunities and personal charity matching
- 25 days of holiday plus a day off on your birthday (or that of your child), all days between Christmas and New Year and a buy-back scheme for those who want more.
- 6-12 week sabbaticals!
- BUPA medical cover – including 24/7 virtual GP, funded eye tests, fertility, and menopause support.
- Permanent Health Insurance
- Employee Assistance Programme (EAP)
- Generous Pension contributions, personal finance clinics and Life Assurance
- Discounted gym membership and FHeel Well reimbursement
- Cycle2Work scheme and season ticket loans
- Generous parental leave and emergency childcare provision
- Passion Project Grants – funding for your passions outside of work
- Retail, dinner or spa vouchers for key milestones
- Omnicom employee discounts across a variety of high-street retail, travel and entertainment venue
We will always treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.
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