Job Description
Salary: c. £100k
POSITION OVERVIEW:
A brand new opportunity with a leading name in the experiential leisure sector. With over 50 sites across the UK and a range of activities on offer, this is an incredibly fast-moving, fun and action packed operation, ideal for a trailblazing marketer who thrives in fast-paced, commercial environments, loves to innovate, and is passionate about delivering a best-in-class customer experience.
We are looking for a visionary Director of Digital Marketing & Customer Experience with a strong and demonstrable background in shaping digital strategy and optimising customer engagement whilst driving sustainable profit growth.
RESPONSIBILITIES:
- Develop and execute a comprehensive, digital first marketing strategy and marketing initiatives that align with the company’s overall objectives, aligning systems to support business objectives, and leveraging technology to enhance customer engagement.
- Take ownership of rebuild and ongoing management of the website and e-commerce experience, developing and implementing a comprehensive e-commerce strategy to drive online sales and revenue growth.
- Us customer insight, data and analysis to develop a clear, commercial marketing and brand strategy, identifying market opportunities to grow revenue and profit, maintaining budgets and forecasts.
SKILLS & EXPERIENCE REQUIRED:
To be considered for this role it is essential that you can demonstrate a proven track record of successful in operating in a senior leadership capacity within a multi-site leisure, hospitality or retail business, developing and delivering a digitally enabled, first-class customer experience.
- Experience in developing and managing e-commerce strategies for high-revenue websites.
- A truly commercial marketer with a holistic business view and track record of leveraging marketing initiatives to generate measurable business results and drive revenue.
- Ability to set customer vision for the organisation and drive the expansion of all customer segments and products.
- Extensive experience in digital marketing, with a proven track record of developing and executing successful digital marketing strategies.
- Proven ability to manage budgets, measure marketing effectiveness, and deliver on strategic goals.
- A high EQ is essential here as great leadership is required to create effective relationships and communication, both internally and externally.
- Customer and data centric; commercial but with a creative flair.
- Strong leadership skills, with experience leading marketing teams and fostering a collaborative, innovative, and results-oriented work culture.
- Low ego. You’ll be a strong influencer and a compelling communicator who is flexible and open to ideas whilst remaining confident and resilient.
THE BENEFITS:
- 25 days annual leave, increasing by an extra day per year after 3 years’ service, to a maximum of 30 days
- Discretionary bonus scheme
- Extra day off for your birthday
- Enhanced maternity, paternity and adoption leave
- Life Assurance
- Employee Assistance Programme
- Long Service Gifts
- Professional Development budgets
Having had the privilege of supporting this business with their marketing recruitment for over 15 years, this is one I know incredibly well and so please do feel free to contact me for an informal chat to discuss this opportunity should you have questions prior to making an application.
Please note that this role is primarily office based in Cranfield and so please only apply if you are comfortable with the commute and genuinely willing to take on an office based role.